BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
The company was founded this spring in response to several notable deaths on the race circuit last year. It will offer first aid and CPR training to racers at some Big Mountain Enduro and Enduro World Series events this year. The course originally were going to cost $90-$125, but the price has been reduced to $35 thanks to support from Yeti, Maxxis, Specialized, Shimano, and Smith, in addition to agreements with the organizers of the BME and EWS.
"Everyone kept telling us, 'This is long overdue, we'd be happy to help,'" said BCLL co-founder Bonnie McDonald, whose fiancé died during the BME series event in Crested Butte, Colorado, last year.
"BME, EWS, Yeti, Shimano, Specialized, Smith and Maxxis are essentially footing the bill to get riders trained," said McDonald. "It's really pretty awesome... They are industry leaders, leading by example."
In addition to financial support, BCLL has also received some products from the sponsors that will be raffled to support the group.
BCLL hosted first aid & CPR training at this past weekend's BME events in Santa Fe, New Mexico. It also plans to offer the training at the Aspen Snowmass race in Colorado on July 27; and in Crested Butte on August 31.
For more information about BCLL, trainings, and upcoming events, visit backcountrylifeline.com.
