MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S. The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.
The company returns 100 percent of profits to cycling advocacy efforts including IMBA, Adventure Cycling Association, PeopleForBikes, and other projects and organizations.The new brand works with brick and mortar dealers, promising high sales margins and no minimum orders. The company is currently seeking retailers in certain markets.
The company also has announced their newest bike model, Lorax, is in stock and shipping now. The Advocate Cycles line now includes three models, including the Watchman fat bike, the Hayduke 27-plus and the new Lorax gravel/cyclocross/urban road bike.
The Lorax has 38c tires, a full-carbon Lorax post-mount disc fork and a Tiagra drivetrain with a 1:1 low gear ratio.
