Industry News
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition recently elected three new members to serve on its national board of directors.
NEW YORK (BRAIN) — The French sunglass brand Vuarnet has appointed the JAM Collective as its PR agency of record for the U.S. market. JAM Collective specializes in public relations, social media and strategic partnerships for active lifestyle, outdoor, bike and fashion brands.
VENTURA, Calif. (BRAIN) — Zeitbike has hired Doug Ritter's DDR Sales Inc. as sales agency for New Mexico, Arizona, and Southern Nevada (including Las Vegas).
TORONTO (BRAIN) — Bike maker KindHuman is planning to launch a pro road racing team in the 2017 season. The team would be registered in the UCI's Professional Continental category.
EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association has launched a new website for the NEMBAfest festival and begun industry vendor registration for the event, which is June 17-19 this year in East Burke, home of the Kingdom Trails.
WILTON, Conn. (BRAIN) — Guru has released its global 2016 bike fit education course schedule for the Guru Academy's headquarters in Connecticut as well as Guru Academy Education Centers around the country.
TEMPE, Ariz. (BRAIN) — Organizers of the Electric Bike Expo, which debuts Jan. 15-17 in the Phoenix metro area, are betting that offering free test rides on a large scale can entice thousands of Americans to try e-bikes.
WASHINGTON (BRAIN) — U.S. Reps. Earl Blumenauer (D-Ore.) and Vern Buchanan (R-Fla.), co-chairs of the Congressional Bike Caucus, introduced the Bikeshare Transit Act on Thursday. The legislation would provide local communities additional flexibility to use federal funds for bike share programs.
SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn has opened up applications for the fourth edition of its “Out There” Ranger brand ambassador program.
SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired Scott Anderson to represent Marin Bikes in Utah, New Mexico, Wyoming, and the Western Slope of Colorado.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers of the IBD Summit announced that they’ve added another speaker to a panel at next week’s conference in Tempe, Arizona. Stuart MacLennan, managing director of Specialized USA, will join the panel discussion on omnichannel retail.
PROVIDENCE, R.I. (BRAIN) — G-Form has hired Bill Rudell as the brand's new sales and marketing manager. Rudell was most recently the North American PR manager for Cycling Sports Group.
WILTON, Conn. (BRAIN) — Team Cycling Academy, Israel's first international pro cycling team, has announced that Cannondale will be its official bike sponsor for 2016.
VENTURA, Calif. (BRAIN) — Startup distributor Zeitbike has hired Brent Childress as its sales representative for Northern California.
MANCHESTER, N.H. (BRAIN) — Infinit Nutrition is joining The Bike Cooperative as a supplier partner of the retailer-owned co-op. Infinit is The Bike Co-op's first supplier in the nutrition category.
DURANGO, Colo. (BRAIN) — Cycling media veteran Mark Gouge is joining Australia-based CyclingTips.com as its North American sales director.
PETALUMA, Calif (BRAIN) — CamelBak's longtime CEO Sally McCoy is stepping down after nine years in her role. Layne Rigney, currently the brand's senior vice president of global sales, will take over as president on Feb. 1, the company announced Tuesday.
DETROIT (BRAIN) — Shinola, known for its Detroit-built watches, bicycles and leather goods, has brought its retail store count to 12 with the recent opening of two locations in Miami and Portland, Oregon.
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