Industry News

SINGAPORE (BRAIN) — RedWhite Apparel, a Singapore cycling clothing brand that specializes in gear for ultra-long distance rides, has appointed new distributors in South Korea and Japan. 

Tagged Distributor news

MARINA, Calif. (BRAIN) — Light & Motion is launching an IBD sales contest on Aug. 1 that will award the winner a trip to the lighting company's hometown of Monterey, Calif., during next year's Sea Otter Classic.

The contest will run through Nov. 30 and is open to bike shop managers and staff.

Tagged Sea Otter Classic

BOULDER, Colo. (BRAIN) — CatEye America has promoted Bob Daniels to executive vice president and JJ Rudman to national sales manager. Both will take on their new roles on Sept. 1.

NOVATO, Calif. (BRAIN) — Retired pro Jens Voigt will host his own gran fondo event in Marin County in October this year.

The Jensie Gran Fondo of Marin will start at the Stafford Lakes Bike Park on Saturday Oct. 10. It will include ride options of 45, 70 and 100 miles.

Tagged Consumer Expos and Rides

MUKILTEO, Wash. (BRAIN) — Full Speed Ahead has hired industry veteran and Mountain Bike Hall of Famer John Stamstad for inside sales at their Seattle headquarters.

FRIEDRICHSHAFEN, Germany (BRAIN) — The World Federation of the Sporting Goods Industry announced at Eurobike this week that new wheel testing procedures have been finalized and will be presented to the Union Cyclist Internationale (UCI) Equipment Commission in October.

Tagged Racing & Sponsorship / Eurobike

FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company announced this week.

Tagged Eurobike / Distributor news

FRIEDRICHSHAFEN, Germany (BRAIN) — From tubes and helmets to folding bikes, footwear and everything in between, new product galore made its debut in the halls of the Messe Friedrichshafen during the first two days of Eurobike 2015.

Tagged Eurobike

TAMPA, Fla. (BRAIN) — Dalian Wanda Group Co., Ltd. , a Chinese private conglomerate, has reached an agreement to buy Ironman for approximately $650 million from Providence Equity Partners.

FRIEDRICHSHAFEN, Germany (BRAIN) — Ready for another addition to the growing number of terms for the “plus” tire size?

Tagged Eurobike

FRIEDRICHSHAFEN, Germany (BRAIN) — It was standing room only today at the Taiwan Excellence New Products Launch, presented in conjunction with the Taiwan External Trade Development Council (TAITRA).

Tagged Eurobike / Taipei Cycle Show

DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.

TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage.

LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.

Tagged Distributor news

PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,

WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and government agencies. They are being recognized for making a bike-friendly environment for employees and the public.

Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO Hollandrad.com and Stefan Reisinger, head of Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

Tagged Eurobike
Sunny Demo Day is a welcome break from last year’s rainy Messe debut.
A bird’s-eye view of the Demo Day grounds Tuesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

Tagged Tradeshows and conferences / Eurobike

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