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G-Form inks deal with Brian Lopes

Published April 26, 2016

PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.

"G-Form is thrilled to be working with Brian, as he brings a wealth of experience in racing as well as product knowledge," said Michael DeLeon, G-Form's VP of global marketing. "Brian can now ride with more confidence and push his limits with safety and we are tremendously excited about what lies ahead for athletic protection through this partnership."

G-Form said it will outfit Lopes from head-to-toe with PRO-X Compression Shirts, PRO-X Knee Pads, PRO-X Elbow Pads, PRO-X Knee-Shin Guards and PRO-B Bike Compression Shorts.

Lopes said, "Getting dressed for a ride has historically consisted of my riding shoes, socks, shorts, jersey, gloves, glasses and a helmet. When I tested out G-Form's line of products, they transformed my thinking for every day riding from then on. Because of the unbelievable comfort of the gear, G-Form makes the decision whether to wear pads or not an easy one and a question you will never ask yourself again."

Lopes has been racing for more than two decades with 26 World Cup victories and four World Championship titles.

Topics associated with this article: Racing & Sponsorship