WATERTOWN, Mass. (BRAIN) — Seven Cycles says its flexibility — including programs offering retailers co-branded and store-specific designs — has led to sales growth in early 2016.
The privately held boutique builder said its sales are up 8 percent in the first quarter, although it did not release its dollar sales figures.
"I think we've entered a retail landscape that really allows us to showcase our capabilities," says Seven's president, Rob Vandermark. "We're partnered with some of the best retailers in the world who've worked hard to develop their store brand and create an exceptional customer experience. We can't take a one-size-fits-all approach with them and expect to stay relevant," Vandermark continued.
Seven's retailer programs include co-branded and retailer-specific bike designs, as well as stock bike programs. At the other end of the spectrum, the company continues to offer complete custom bikes with a process that includes a customer interview and custom retailer interfaces.
"More than ever, custom is not just about fit," said Neil Doshi, Seven's head of performance design. "Fit is just one of many elements in an optimally designed bike. With the proliferation of so many niches — from mixed terrain to plus-size wheels — component compatibility is an increasingly complex design consideration. Seven takes that burden off the retailer's shoulders."
