Industry News

NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.

Tagged Distributor news

MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.

Fisher is responsible for media strategy and outreach with a number of True clients.

WASHINGTON (BRAIN) — Sales of snow sports products were up 3 percent in August and September compared to last year, and the industry's trade association said the uptick was largely due to pent up demand in the West, where ski areas experienced a snow drought the last several seasons.

Updated: Zwift is also a team sponsor.
Cromwell with a Canyon bike at a team presentation in London on Friday.

LONDON (BRAIN) — Rapha has made a three-year agreement to sponsor and supply the new Canyon/SRAM Women's Professional Team.

Tagged Racing & Sponsorship

NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is terminating its recent patent infringement suit against Tern Bicycles, Mikashima Industrial, and a New York City retailer over a quick release pedal.

ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.

Tagged Distributor news

ORANGE, Calif. (BRAIN) — David Lorsch, Strava's vice president of strategy and business development, will speak at the Triathlon Business International Conference in January.

Tagged Triathlon Business Conference

BOULDER, Colo. (BRAIN) — The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network.

MADISON, Wis. (BRAIN) — Saris is now accepting votes for the best bike-related poster in its Saris 5th Grade Poster Contest. The winner of the contest will get a free trip to the National Bike Summit in Washington next year. 

PORTLAND, Ore. (BRAIN) — Helmet brand Nutcase is accepting submissions this month for its third annual Nutcase Unframed promotion. Anybody can submit helmet designs for a chance to win a cash prize and to put their art on helmets offered across the globe in 2017.

PASO ROBLES, Calif. (BRAIN) — The second annual Eroica California, the U.S. edition of Italy's L'Eroica, will be held April 8-10.

OGDEN, Utah (BRAIN) — Selle Royal North America is the latest bike industry company to set up shop in this community north of Salt Lake City.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Velo saddles to U.S. dealers.

"Velo Saddles, the world's largest manufacturer of bicycle saddles, will benefit greatly from the increased contact with important dealers through their relationship with BTI," the company said.

Tagged Distributor news

BOSTON (BRAIN) — Vittoria Industries North America, the U.S. affiliate of the Italian bicycle wheel and tire manufacturer, has expanded its North American sales team with the appointment of the Tsunami Sales Group.

MANCHESTER, N.H. (BRAIN) — Members of the The Bike Coooperative can now earn rebates on purchases of products from the women's clothing brand Moxie Cycling Co.

Sales of higher priced e-bikes in Europe continue to drive revenue and profits.

HEERENVEEN, Netherlands (BRAIN) — Accell Group reported growth in revenue in the third quarter, which the Dutch conglomerate attributed to healthy sales of the company's German and French bike brands.

Tagged Earnings/Financial Reports

GREENVILLE, S.C. (BRAIN) — Michelin has launched a bicycle industry purchase program tailored for employees of bike stores in the United States. The program provides a discount on Michelin bicycle tires and is being handled by Quality Bicycle Products, one of Michelin's tire distributors.

Tagged Distributor news
Fox/Easton/Race Face product bundles will be easier.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has agreed to guarantee earn-out payments to the investors who sold it RFE Holding (the holding company for Race Face and Easton Cycling)  a year ago. The guarantee allows Fox to further integrate the brands. 

MONTREAL (BRAIN) — Consumer-direct mountain bike brand YT Industries has expanded its presence in North America by opening a new service center in Montréal that will serve the Canadian market. 

The first page of Wellgo's patent.

NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is suing Tern Bicycles, Mikashima Industrial, and a New York City retailer over alleged patent infringment involving a quick release pedal.

Tagged Lawsuits/legal

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