BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S.
Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.
SpinCycle is already working with 3T and will be showing the Italian brand's portfolio of high-end wheels for adventure bikes at the Sea Otter Classic next month.
3T president René Wiertz said, "It's great news for 3T to have Kendall on our side in the United States. He'll work alongside Dave Koesel, the general manager of 3T America, to build out our capability in this, our biggest market.
"The 3T brand is growing fast — astute product managers can see that bikes with added 3T Italian style and design really stand out from the crowd. Kendall knows a lot of smart guys in this business and his experience and drive will help us realize our ambitious goals."
Young said, "It's a pleasure to be working with 3T. Having worked for decades on the OEM side of the industry, both nationally and internationally, I've come to value companies like 3T that assist in telling the OEM brand story through the lens of product differentiation.
"Our industry has thrived on diversity for as long as I can recall — I strongly believe 3T gives product managers a better way to tell their own brand story with focus, purpose and distinction."
Young can be reached at kendall.young@3Tcycling.com and at (510) 290-0574.
