SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
Show visitors will be able to learn more about selected U.S.-made products in a professionally merchandised showcase prominently located at the front of Hall C. The products profiled will have been reviewed and met Interbike's "Made in America" criteria. The review process is based on the Federal Trade Commission's Made in USA standard. In addition to the showcase area, Interbike is creating a new community area of Made in America brands on the show floor. To participate in this area companies must also submit an application and must be able to demonstrate that more than 65 percent of their products are made domestically.
"We really want to shine a light on companies that make products in the U.S.," said Pat Hus, vice president of Interbike. "There are so many great companies and brands in our industry that proudly manufacture stateside, and our goal with these new initiatives is to help educate retailers, exhibitors and media about their ongoing efforts within the cycling community."
Interbike has partnered with the Outdoor Industry Association to bring added resources and a community forum to the cycling industry. The OIA is inviting bike suppliers to join their Made in America Working Group for free.
"The OIA can offer guidance and resources to brands in the cycling industry that are invaluable," Hus said. "We're proud to formalize this partnership, and hope our tandem efforts give qualified brands the help they need to thrive globally."
A limited number of Made in America product showcases and neighborhood booth locations are available and can be purchased directly through Interbike. For more information go to www.interbike.com or contact Andria Klinger, Interbike's sales director, at 949-226-5745 or andria.klinger@emeraldexpo.com.
This year's Interbike will open with the OutDoor Demo in Boulder City, Nevada, on Sept. 19-20, followed by the Interbike Expo at the Mandalay Bay Convention Center in Las Vegas from Sept. 21-23.
