BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record.
"Like our team at GU, Verde is a group of motivated athletes," said Adam Chamberlain, vice president of marketing at GU Energy Labs. "Understanding firsthand the importance of what you eat before, during and after athletic activities is key to being able to communicate GU's value proposition. Verde is a perfect partner for us. We're looking forward to teaming up to execute some really exciting initiatives and deepen our connection to our community of runners, cyclists, triathletes and other outdoor athletes."
"Historically, we built the business by making a difference in one athletic performance at a time. Moving forward, Verde can help us directly activate our partnerships with local running, cycling and tri club athletes and race series. We look forward to racing and sharing these meaningful experiences together with the Verde team in the incomparable Intermountain West," Chamberlain said.
