SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country.
Club Ride has hired four new regional territory managers who will be outfitted with CRA-branded Sprinter vans to showcase the company's current and upcoming collections.
The program launched June 1 and will be rolled out across four regions – the Northeast, Southeast, Midwest and Pacific. The greater Rocky Mountain region will continue to be represented by the Ptarmigan Group (for bicycle specialty accounts), Green River Sales (for outdoor specialty accounts), Velo Persona Sales in Arizona and Southern Nevada, and Unique Cycle Sales in Utah and Wyoming.
"From developing our core and active-lifestyle collections, expanding into new categories, and growing our sales force, it is important that we keep Club Ride's authenticity present in everything we do. Rather than doing a handful of events in each territory, the new structure's flexibility lets us cover 50 different grass-roots events and activations all over the country to create an even stronger presence," said Mike Herlinger, founder of Club Ride Apparel.
