Rick Vosper

All articles by Rick Vosper

August 15, 2022

The bike industry is changing fast. But so is the rate of change itself.

Posted in Opinion/Analysis
July 11, 2022
Getty image.

Buckle up, bicycle industry. We're in for a(nother) wild ride.

Posted in Opinion/Analysis
June 13, 2022

The 2020-2021 boost in ridership is undeniably real. But what happens next is anybody's guess.

Posted in Opinion/Analysis
May 8, 2022

As brands get into the D2C and retailer ownership businesses, they control more and more of the end-user’s dollars and fundamentally alter the specialty retail landscape.

Posted in Opinion/Analysis
April 17, 2022

Not only are D2C e-bikes eating into what were once IBD price points, they have the long-term possibility of disrupting the entire specialty retail channel

Posted in Opinion/Analysis
March 14, 2022
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While the number of dealers for the top four brands remain stable, a closer look behind the numbers invites some interesting conjectures about the brands' strategy.

Posted in Opinion/Analysis
February 14, 2022

Specialized has changed the rules for selling bikes through the specialty retail channel. But can consumer-direct make up for its loss of dealer-based revenue?

Posted in Opinion/Analysis
January 10, 2022
Experts disagree all the time. It’s when they start agreeing that you need to watch out.

We’ve just closed our second year of record COVID-driven bike sales, and the question everyone is asking is whether the boom will stay in place for 2022 or dial itself back to 2019 levels.

Posted in Opinion/Analysis
December 13, 2021

The only thing we know for sure is that nobody knows for sure.

Posted in Opinion/Analysis
November 15, 2021

Industry-watchers may be missing out on the biggest story of the decade.

Posted in Opinion/Analysis