Rick Vosper
All articles by Rick Vosper
May 11, 2020
A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.
Posted in Opinion/Analysis
April 13, 2020
As we struggle to understand What Happens Next, it's critical that we first understand What's Already Happened.
Posted in Opinion/Analysis
March 16, 2020
Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.
Posted in Opinion/Analysis
February 10, 2020
When bottom-line margins to assemble D2C bikes are often better than traditional brands, what does that imply for the IBD business model?
Posted in Opinion/Analysis
January 20, 2020
The same Last Mile challenges that are putting power into retailers' hands with D2C brands has the potential to the change dealers' relationship with their primary specialty brands, too.
Posted in Opinion/Analysis
December 24, 2019
Here’s an interesting paradox: the more popular consumer-direct bicycle sales become, the more mission-critical Last Mile providers will be to their success. Should we embrace this trend, or resist it?
Posted in Opinion/Analysis
November 18, 2019
What this potential replacement for the venerable derailleur drivetrain tells us about disruptive technology, the concept of net novelty, and the future of the entire cycling industry.
Posted in Opinion/Analysis
October 28, 2019
As the largest bike brands struggle to gain controlling share of a flat market, the Quadrumvirate’s Bike 3.0 model has failed in several fundamental ways.
Posted in Opinion/Analysis
September 24, 2019
The top four bike brands are currently represented in 52% of U.S. bike shop locations. But what about the other 48%? Is lack of alignment with The Quadrumvirate a one-way ticket to the poorhouse? Available data suggests not.
Posted in Opinion/Analysis
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