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Rick Vosper

All articles by Rick Vosper

Vosper: Supplier-owned bike shops are the ultimate concept store

March 15, 2021
SO 2013: Cannondale experimented with concept stores years ago.

Like them or not, brand-owned retail stores are here to stay, with Trek in a commanding position to lock in key markets nationwide.

Posted in Opinion/Analysis

Vosper: Five observations about the evolving Bike 3.0 model

January 11, 2021

As the market changes, so does the way suppliers and retailers interact.

Posted in Opinion/Analysis

Vosper: What happens next?

December 7, 2020

The one thing we know for sure is that nobody knows for sure.

Posted in Opinion/Analysis

Vosper: Redefining the balance of power

November 9, 2020

As retailers scramble to get enough product for 2021 and suppliers seek to increase their slice of pie, a new dynamic is emerging in the specialty retail channel.

Posted in Opinion/Analysis

Vosper: What's a rep worth, anyway?

October 12, 2020

In a market defined by COVID-19, the controversy over a sales rep's value-add is more important — and contentious — than ever.

Posted in Opinion/Analysis

Vosper: 2021 is shaping up to be the most 'interesting' year in decades

September 14, 2020

As dealer and supplier strategies head in opposite directions, the Bike 3.0 model may face its toughest test ever.

Posted in Opinion/Analysis

Vosper: How much is a dealer worth, anyway?

August 10, 2020

The most important problem facing the specialty retail channel right now is the fundamental question of how much the dealer actually adds to a bicycle sale. And, as usual, no one is asking it.

Posted in Opinion/Analysis

Vosper: By eliminating midseason model years, Cannondale rewrites the Bike 3.0 playbook

July 13, 2020

Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.

Posted in Opinion/Analysis

Vosper: The e-bike brand map is shifting

June 15, 2020

It's amazing how much has changed in just one year.

Posted in Opinion/Analysis

Vosper: Dealer count 2020

May 11, 2020

A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.

Posted in Opinion/Analysis

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