Rick Vosper

All articles by Rick Vosper

Rick Vosper: Haunted by the Ghosts of Dead Cyclists, Part Two

November 12, 2015

This time, we're going to look at how the ghosts of dead cyclists directly — or not so directly — haunt the bike business.

Posted in Opinion/Analysis

Rick Vosper: Haunted by the Ghosts of Dead Cyclists, Part One

November 4, 2015

There is nothing the media likes better than a dead cyclist. Unless it’s a dead cyclist who was not wearing a helmet.

Posted in Opinion/Analysis

Rick Vosper: Borrowing a stupid idea from runners

June 17, 2013

You know how when you get back from a long bike ride and get cleaned up and slip into your flip-flops, your feet just feel so darned ... good?

Posted in Opinion/Analysis

Rick Vosper: Where will we get the next generation of affordable bikes?

October 10, 2012
Posted in Opinion/Analysis

Rick Vosper: No Model Years (Part 2)

August 21, 2012

How the "model year" concept creates more problems than it solves...

Posted in Opinion/Analysis

Rick Vosper: We Don't Need Model Years

August 14, 2012

Changes to production and supply channels have rendered model years obsolete.

Posted in Opinion/Analysis

Rick Vosper: No bikes? Here's why (Part 1)

July 20, 2012

It all comes down to Money, Risk, and Chinese New Year

Posted in Opinion/Analysis

Rick Vosper: How Electra Markets

July 3, 2012

How do you get rich marketing to a non-enthusiast customer base?

Posted in Opinion/Analysis

Rick Vosper: Who's Number 1?

June 20, 2012

In terms of which brands are tops in which shops and/or markets, it’s not Trek, Giant, or Specialized that leads the pack.

Posted in Opinion/Analysis

Rick Vosper: Flat is not the new up

May 22, 2012

A darker and often overlooked side to "flat sales."

Posted in Opinion/Analysis

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