Rick Vosper
All articles by Rick Vosper
If competition among IBD, EBD and consumer-direct channels for e-bike dominance isn’t enough, there are two more looming market forces to consider. These have the potential to not just disrupt e-bike markets, but to turn the entire Bike 3.0 business model on its head.
In terms of e-bike units sold, the e-bike-only EBD channel is as big as the IBD. And they’re both growing.
Much Bigger Pond = Much Smaller Frog: The IBD's slice of the e-bike pie is a whole lot smaller than we think it is. It's time we stopped kidding ourselves about that fact ... and start getting a whole lot smarter about what we're going to do about it.
Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she's written a book to tell you why you should do it, and how.
In Part Three, we'll talk about what we might do about to deal with the stigmatization of bicycles, and the industry-wide loss of revenue.
This time, we're going to look at how the ghosts of dead cyclists directly — or not so directly — haunt the bike business.
There is nothing the media likes better than a dead cyclist. Unless it’s a dead cyclist who was not wearing a helmet.
You know how when you get back from a long bike ride and get cleaned up and slip into your flip-flops, your feet just feel so darned ... good?
How the "model year" concept creates more problems than it solves...