Rick Vosper
All articles by Rick Vosper
Like them or not, brand-owned retail stores are here to stay, with Trek in a commanding position to lock in key markets nationwide.
As the market changes, so does the way suppliers and retailers interact.
The one thing we know for sure is that nobody knows for sure.
As retailers scramble to get enough product for 2021 and suppliers seek to increase their slice of pie, a new dynamic is emerging in the specialty retail channel.
In a market defined by COVID-19, the controversy over a sales rep's value-add is more important — and contentious — than ever.
As dealer and supplier strategies head in opposite directions, the Bike 3.0 model may face its toughest test ever.
The most important problem facing the specialty retail channel right now is the fundamental question of how much the dealer actually adds to a bicycle sale. And, as usual, no one is asking it.
Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.
A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.
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