Rick Vosper
All articles by Rick Vosper
November 9, 2020
As retailers scramble to get enough product for 2021 and suppliers seek to increase their slice of pie, a new dynamic is emerging in the specialty retail channel.
Posted in Opinion/Analysis
October 12, 2020
In a market defined by COVID-19, the controversy over a sales rep's value-add is more important — and contentious — than ever.
Posted in Opinion/Analysis
September 14, 2020
As dealer and supplier strategies head in opposite directions, the Bike 3.0 model may face its toughest test ever.
Posted in Opinion/Analysis
August 10, 2020
The most important problem facing the specialty retail channel right now is the fundamental question of how much the dealer actually adds to a bicycle sale. And, as usual, no one is asking it.
Posted in Opinion/Analysis
July 13, 2020
Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.
Posted in Opinion/Analysis
May 11, 2020
A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.
Posted in Opinion/Analysis
April 13, 2020
As we struggle to understand What Happens Next, it's critical that we first understand What's Already Happened.
Posted in Opinion/Analysis
March 16, 2020
Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.
Posted in Opinion/Analysis
February 10, 2020
When bottom-line margins to assemble D2C bikes are often better than traditional brands, what does that imply for the IBD business model?
Posted in Opinion/Analysis
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