Rick Vosper
All articles by Rick Vosper
July 6, 2026
Remember the COVID-era bike bump? Well, those riders are still out there. They're just not buying new bikes.
Posted in Opinion/Analysis
July 1, 2026
The template for a successful grassroots cycling campaign already exists. All we need is the will to make it happen.
Posted in Opinion/Analysis
June 4, 2026
As the Big Four continue to focus on ever-more expensive models with ever-more incremental levels of improvement, there's a whole blue ocean of new riders out there.
Posted in Opinion/Analysis
April 6, 2026
A new way of looking a how many dealers various brands have
Posted in Opinion/Analysis
March 9, 2026
When it comes to dealer footprint, the “industry leaders” aren’t always the most popular brands
Posted in Opinion/Analysis
February 16, 2026
Dealer trust of suppliers is shrinking. But it doesn't have to be that way.
Posted in Opinion/Analysis
December 15, 2025
As dealer margins continue to shrink, so do their inventory levels.
Posted in Opinion/Analysis
November 10, 2025
Authenticity in the cycling industry is all around us. Just not where we've been looking.
Posted in Opinion/Analysis
October 13, 2025
It’s one of the most important aspects of brand quality, especially for younger audiences. So why isn’t there more of it in the bike industry?
Posted in Opinion/Analysis
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