Rick Vosper

All articles by Rick Vosper

Rick Vosper: How Electra Markets

July 3, 2012

How do you get rich marketing to a non-enthusiast customer base?

Posted in Opinion/Analysis

Rick Vosper: Who's Number 1?

June 20, 2012

In terms of which brands are tops in which shops and/or markets, it’s not Trek, Giant, or Specialized that leads the pack.

Posted in Opinion/Analysis

Rick Vosper: Flat is not the new up

May 22, 2012

A darker and often overlooked side to "flat sales."

Posted in Opinion/Analysis

Rick Vosper: Reaching Out To New Markets

May 8, 2012

If the industry is serious about reaching beyond its enthusiast comfort zone, there is no shortage of ways to do so.

Posted in Opinion/Analysis

Rick Vosper: Did BLC Mark a New Direction?

April 24, 2012

A move to embrace non-enthusiast categories may turn out to be a pretty big deal.

Posted in Opinion/Analysis

Rick Vosper: Tales from the BLC, Part Two

April 20, 2012

BLC-style meetings can act as industry-wide catalysts for change.

Posted in Opinion/Analysis

Rick Vosper: An Advocacy Game Changer?

April 20, 2012

Communities across the USA are stepping up to create bike-friendly communities on their own

Posted in Opinion/Analysis

Rick Vosper: Further To Bike Ads, And The Elephant In The Room

April 17, 2012

We've had 20 years of zero net growth in this industry. So what are we going to do about it?

Posted in Opinion/Analysis

Rick Vosper: Why Bike Ads Work

April 11, 2012

Why do companies keep advertising bikes that 99% of consumers don't buy in magazines that 99% of consumers don't read?

Posted in Opinion/Analysis

Rick Vosper: Further to Content Marketing

April 10, 2012

What the bike biz has to teach Mad Men's Don Draper about the cutting-edge discipline of Content Marketing.

Posted in Opinion/Analysis

Pages