Industry News

Part 3 of BRAIN's Crystal Ball series.
Dan Jeffris

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball / Electric bike

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media — the owner of BRAIN, VeloNews, Triathlete, VeloPress, VeloSwap, and Rol Massif in the cycling world — is expanding its portfolio to acquire Rock and Ice, Trail Runner, and Gym Climber magazines, all formerly produced by Big Stone Publishing.

Tagged Mergers, Acquisitions & Investments / Media/Publishing / BRAIN News
Part 2 of BRAIN's Crystal Ball series.
Frank Zimmer

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball
Part 1 of BRAIN's Crystal Ball series.
Adele Nasr

BRAIN talked with more than a dozen industry leaders about their predictions for 2021 and beyond.

Tagged Crystal Ball / Electric bike
Swiftmile has installed 200 solar-powered stations in the U.S. and Europe.

SAN CARLOS, Calif. (BRAIN) — Winning a Christmas raffle six years ago changed Colin Roche’s life and quest.

Tagged Electric bike
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

Tagged DEI and Sustainability

WASHINGTON (BRAIN) — The industry imported 1.7 million bikes in August, worth $142 million — a 24% increase in value over the same month last year, but down $9 million from July’s numbers. 

MONTREAL (BRAIN) — American BMX Company, which acquired the legacy BMX brand Race Inc. in July, has signed a long-term licensing agreement with Jeff Bottema to bring Bottema's legendary BMX fork back to the market, updated for modern standards.

CARLSBAD, Calif. (BRAIN) — A360 Media, which acquired the magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely.

Tagged Media/Publishing

WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.

Land managers can regulate e-bikes the same as traditional bikes.
DOI Secretary David L. Bernhardt visits Big Ring Cycles in Denver on Friday (Photo by Tami Heilemann).

WASHINGTON (BRAIN) — The U.S. Department of Interior officially approved its policy proposal for land managers to regulate e-bikes the same as traditional bikes on non-motorized lands.

Tagged Electric bike

(BRAIN) — Longtime industry writer Garrett Lai passed away suddenly early this week, due to natural causes.

Former LA County Bicycle Coalition director Tamika Butler addresses social injustice during the Virtual Bicycle Leadership Conference.
Tamika Butler.

BOULDER, Colo. (BRAIN) — Tamika Butler gave fair warning early to the 300-plus attendees of her Virtual Bicycle Leadership Conference address Wednesday morning.

"If you are timid about hearing about blackness and about hearing about race, this probably wasn't the morning session for you," said Butler, an avid cyclist and former executive director of the Los Angeles County Bicycle Coalition.

OLYMPIA, Wash. (BRAIN) — The Safety Stop Law goes into effect for Washington cyclists on Thursday, aimed at making intersections safer.

Eurobike is scheduled Nov. 24-26.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike announced Wednesday that trade show visitors per day will be limited to 10,000 and spread across five exhibition halls and two additional halls.

Tagged Eurobike / Tradeshows and conferences
Dick's announced a commitment to eliminate retail plastic bags.

PITTSBURGH (BRAIN) — Dick's Sporting Goods announced Tuesday its commitment to eliminate single-use retail plastic bags from its stores by 2025.

The Virtual Bicycle Leadership Conference begins Tuesday.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Virtual Bicycle Leadership Conference begins Tuesday and features webinars and presentations each morning.

Tagged Bicycle Leadership Conference
Board member John Levisay will take the reins of the used bike and component e-commerce giant while Martin remains active in business operations.
The Pro's Closet CEO Nick Martin.

BOULDER, Colo. (BRAIN) — Nick Martin, who started The Pro's Closet out of a VW bus and grew it into a used bike and component e-commerce giant, will move on from his role as CEO next month.

This is the latest incident involving an officer using a bike as a weapon that has drawn criticism by some in the industry.

SEATTLE (BRAIN) — The King County Sheriff's Office is investigating a video circulating on social media in which a Seattle Police Officer rolls his bike over the head of a protester lying in the street.

SAN DIEGO (BRAIN) — Organizers of California’s Belgian Waffle Ride gravel race have canceled the 2020 edition of the San Diego County-based event due to the COVID-19 pandemic.

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