Sea Otter Classic
MONTEREY, Calif. (BRAIN) — Norco Bicycles celebrates 60 years in 2024, and its attendance at the Sea Otter Classic last week was a chance to reacquaint the U.S.
MONTEREY, Calif. (BRAIN) — Joe Gales was getting frustrated trying to stay with his e-MTB buddies on his Ibis Mojo pedal bike. A lower back injury kept him off the bike most of last year, making his climb back to keep up even more frustrating.
MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?
Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.
MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.
MONTEREY, Calif. (BRAIN) — Impact protection company D3O arrived at the Sea Otter Classic ready to tighten its grip on the mountain bike market with an expansion into contact points like grips and anti-vibration footwear.
MONTEREY, Calif. (BRAIN) — Motorex lubricants and cleaning products are on display at the Shimano booth at the Sea Otter Classic this week as Shimano North American begins distributing the line to North American retailers.
MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo (which opens Thursday) and then began breaking it down.
SPARTANBURG COUNTY, S.C. (BRAIN) — Two supporters of domestic manufacturing are teaming to begin production of carbon fiber rims for the original equipment market.
(BRAIN) — Lazer says its new Verde KineticCore helmet minimizes the use of materials, is made of 70% recycled materials by weight and is recyclable.
CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the parent of bike events including the Leadville 100, the Sea Otter Classic and Unbound Gravel, reports that revenue in its "other" category was up 25.7% in the first half of the year.
MONTEREY, Calif. (BRAIN) — Organizers of the Life Time Sea Otter Classic say total attendance at this year's show was 76,500, up from 71,000 last year and with a significant increase in the number of corporate brands and exhibitors at the event's expo.
MONTEREY, Calif. (BRAIN) — Küat showed its new overlanding products at the Sea Otter Classic this week, including its IBEX family of truck-bed racks.
MONTEREY, Calif. (BRAIN) — Italy's Limar is now selling its helmets and eyewear to U.S. retailers and consumers from an office in Ketchum, Idaho. The brand has certified its complete helmet line to the U.S. CPSC standard and is looking to establish its mid- to upper-tier offerings in the U.S. market.
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