Sea Otter Classic

Posted July 28, 2023

CHANHASSEN, Minn. (BRAIN) — Life Time Group Holdings, the parent of bike events including the Leadville 100, the Sea Otter Classic and Unbound Gravel, reports that revenue in its "other" category was up 25.7% in the first half of the year.

Posted May 9, 2023
Mr. Otter was up for selfies at the show.

MONTEREY, Calif. (BRAIN) — Organizers of the Life Time Sea Otter Classic say total attendance at this year's show was 76,500, up from 71,000 last year and with a significant increase in the number of corporate brands and exhibitors at the event's expo.

Posted April 23, 2023

MONTEREY, Calif. (BRAIN) — Küat showed its new overlanding products at the Sea Otter Classic this week, including its IBEX family of truck-bed racks.

Posted April 22, 2023
The Limar Tonale.

MONTEREY, Calif. (BRAIN) — Italy's Limar is now selling its helmets and eyewear to U.S. retailers and consumers from an office in Ketchum, Idaho. The brand has certified its complete helmet line to the U.S. CPSC standard and is looking to establish its mid- to upper-tier offerings in the U.S. market. 

Posted April 22, 2023

MONTEREY, Calif. (BRAIN) — Saris, which is under new ownership since it was purchased from a Wisconsin state receivership program last year, was showing off several new rack products and its stationary trainers at the Sea Otter Classic this week.

Posted April 20, 2023

MONTEREY, Calif. (BRAIN) — Park Tool's new Professional Tampico Cleaning Brush Set (Park Tool model BCB-5) is a high-end set using soft fibers from the agave plant. Tampico fibers are durable, resist chemicals and hold moisture well. 

Posted April 20, 2023

MONTEREY, Calif. (BRAIN) — The U.S. is the largest market for U.K.-based Quoc, the maker of road, gravel and mountain bike shoes. But to date, the shoes have only been available via consumer direct sales, shipped from the U.K.

Posted April 20, 2023
Savilia Blunk

MONTEREY, Calif. (BRAIN) — Decathlon, said to be the world's largest sporting goods retailer and a major global supplier of bicycles, is now offering its bike lines to U.S. IBDs for the first time, showing them here in a large display at the Sea Otter Classic.

Posted April 20, 2023

MONTEREY, Calif. (BRAIN) — At the Sea Otter Classic's first Industry Day on Thursday, PIERER New Mobility North America Inc. was showing its Husqvarna and GASGAS e-bikes to U.S. bike shops for the first time.

Posted April 20, 2023
Olive Manufacturing Group facility.

MONTEREY, Calif. (BRAIN) — Boyd Cycling will begin on-shoring its aluminum rims in South Carolina, with the wheel brand saying this increased capacity and automation will enable it to become the largest alloy rim manufacturing facility in the U.S.

Posted April 18, 2023
Bryce Phillips at the Sea Otter Summit on Tuesday.

MONTEREY, Calif. (BRAIN) — Bryce Phillips, founder and CEO of Evo, may have spent his formative years as a professional skier but his Seattle-based company, founded in 2001, has become a major retailer selling equipment in more than a half-dozen categories.

Posted April 18, 2023
5Dev's new ti cranks.

MONTEREY, Calif. (BRAIN) — In the days before the opening of the Life Time Sea Otter Classic here on Thursday, many brands announced new products that they will show in person at the event's expo. Many other brands plan to make public announcements of new products on Thursday morning.

Posted April 18, 2023

MONTEREY, Calif. (BRAIN) — Wild Rye, an outdoor and cycling apparel brand, has teamed with Juliana Bicycles to launch a limited-edition apparel collection. Wild Rye and Juliana are both women-first brands. 


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