Sea Otter Classic
BOULDER, Colo. (BRAIN) — Nearly a week after the 2026 Sea Otter Classic closed, I’ve absorbed an astonishing array of reports in the consumer and trade media, LinkedIn and elsewhere. Some is in line with my experience in Monterey, some not.
MONTEREY, Calif. (BRAIN) — With Sea Otter Classic a week away, visitors will once again find Laguna Seca Raceway packed with exhibitors in hopes that consumers, numbering in the thousands, will make their way to the four-day expo — April 16-19.
MONTEREY, Calif. (BRAIN) — reTyre claims its blackwalled tires are at least as durable as regular tires, offer the same traction and are considerably lighter. And they can be easily manufactured close to bike factories — even in the U.S.
BENTONVILLE, Ark. (BRAIN) — Best known for its U.S. manufacturing, Allied went to Asia for the layup of its new gravel bike. Its CEO said multiple factors led to that decision.
The new event, called the U.S. Bicycle Market Forum, is targeted at international brands either operating or hoping to operate in the U.S. bike and e-bike market.
MONTEREY, Calif. (BRAIN) — Let James Ayres, Haro Bike’s director of North American sales, put the spotlight on this season’s Sea Otter Classic: “It literally blew us away. It was borderline flabbergasting,” said Ayres in an interview.
MONTEREY, Calif. (BRAIN) — Norco Bicycles celebrates 60 years in 2024, and its attendance at the Sea Otter Classic last week was a chance to reacquaint the U.S.
MONTEREY, Calif. (BRAIN) — Joe Gales was getting frustrated trying to stay with his e-MTB buddies on his Ibis Mojo pedal bike. A lower back injury kept him off the bike most of last year, making his climb back to keep up even more frustrating.
MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?
Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.
MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.
MONTEREY, Calif. (BRAIN) — Impact protection company D3O arrived at the Sea Otter Classic ready to tighten its grip on the mountain bike market with an expansion into contact points like grips and anti-vibration footwear.
MONTEREY, Calif. (BRAIN) — Motorex lubricants and cleaning products are on display at the Shimano booth at the Sea Otter Classic this week as Shimano North American begins distributing the line to North American retailers.
MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo (which opens Thursday) and then began breaking it down.
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