Sea Otter Classic
Life Time is best known in the cycling industry for its ownership of the Leadville 100, UNBOUND Gravel, Crusher in the Tushar and the Chequamegon MTB Festival among other events.
As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.
FRUITA, Colo. (BRAIN) — While COVID-19 precautions are relaxing in some areas, allowing some bike festivals to get back on the calendar, a lack of demo bikes might change the complexion of some events.
STROMLO, Australia (BRAIN) — Sea Otter Australia will make its long-awaited debut in October after the inaugural event was canceled last year because of the COVID-19 pandemic.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic has moved its event to October from May because of the worsening COVID-19 pandemic.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic plans to hold its event about a month later than usual next year, announcing 2021 dates of May 20-23.
GIRONA, Spain (BRAIN) —The Sea Otter Europe cycling festival has been canceled, but organizers said that some of the event's races will be held under stringent COVID-19 measures. The event was to have been held Sept. 25-27.
MONTEREY, Calif. (BRAIN) — Sea Otter Play, a virtual event for consumers, opens Thursday with more than 100 participating companies representing 250 brands.
BRAIN spoke with Life Time's Kimo Seymour about the acquisition announced Tuesday.
BRAIN spoke with Life Time's Kimo Seymour about the acquisition announced Tuesday.
BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.
MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic on Wednesday announced that the 2020 event, which had been rescheduled for October, will not be held.
SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.
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