Sea Otter Classic
(BRAIN) — Life Time Group Holdings, which owns multiple endurance bike events and the Sea Otter Classic, reported revenue of $1.8 billion for its fiscal year 2022, up nearly 38% from the year prior.
MONTEREY, Calif. (BRAIN) — Sea Otter Classic exhibitor space is 90% sold out with nearly 1,000 brands set to display at the 33rd annual event.
DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more than a pipe dream, is rapidly becoming a reality. One soon-to-be launched solution is Spoke, previewed at the Bicycle Leadership Conference.
MONTEREY, Calif. (BRAIN) — Several companies that offer electronic controllers — the component that tells an e-bike motor how to behave based on various inputs — say they can help bike brands offer customers a tailored experience that separates them from the pack.
MONTEREY, Calif. (BRAIN) — Attendance at this month's Sea Otter Classic was about 71,000 people over four days, nearly 10,000 more than last October's event, but shy of pre-pandemic figures for the event. The event also accounted for $71 million in economic impact to Monterey County.
MONTEREY, Calif. (BRAIN) — Emerging from two years of sequestered gatherings, Nyle Nims eagerly anticipated this year's Sea Otter Classic. The founder of Cycle Force Group has a lot to share with the industry.
MONTEREY, Calif. (BRAIN) — So what is "The State of Magura" following the industry's topsy-turvy past two years dealing with the pandemic, lockdowns, and supply-chain issues?
MONTEREY, Calif. (BRAIN) — Let's talk tech, bearings specifically, with somebody who spent his childhood testing the structural limits of BMX bikes.
MONTEREY, Calif. (BRAIN) — Woom bikes celebrates a return to in-person events this year after the COVID-19 outbreak with the March announcement it signed a three-year sponsorship agreement to be the official kids bike manufacturer of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — Anne Mezzenga and Chris Walton follow trends in retail through their podcast, Omnitalk, a leader in that segment. While Wes Allen, owner of Sunlight Sports in Cody, Wyoming, follows the retail experience from the ground floor
MONTEREY, Calif. (BRAIN) — Chris Caughman created the online bike auction platform Crank Farm during the pandemic, a time when he got out on the bike and read a lot about cycling.
MONTEREY, Calif. (BRAIN) — American Classic, now in its second season as a tire-only brand, is at the Sea Otter Classic expo showing a revamped product line that is now being sold in IBDs in addition to consumer direct.
MONTEREY, Calif. (BRAIN) — Kent Bicycles' VanDessel is selling Specialized bottles to benefit charities related to Ukrainian refugees.
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