Sea Otter Classic
MONTEREY, Calif. (BRAIN) — Italy's Limar is now selling its helmets and eyewear to U.S. retailers and consumers from an office in Ketchum, Idaho. The brand has certified its complete helmet line to the U.S. CPSC standard and is looking to establish its mid- to upper-tier offerings in the U.S. market.
MONTEREY, Calif. (BRAIN) — Saris, which is under new ownership since it was purchased from a Wisconsin state receivership program last year, was showing off several new rack products and its stationary trainers at the Sea Otter Classic this week.
MONTEREY, Calif. (BRAIN) — Park Tool's new Professional Tampico Cleaning Brush Set (Park Tool model BCB-5) is a high-end set using soft fibers from the agave plant. Tampico fibers are durable, resist chemicals and hold moisture well.
MONTEREY, Calif. (BRAIN) — The U.S. is the largest market for U.K.-based Quoc, the maker of road, gravel and mountain bike shoes. But to date, the shoes have only been available via consumer direct sales, shipped from the U.K.
MONTEREY, Calif. (BRAIN) — Decathlon, said to be the world's largest sporting goods retailer and a major global supplier of bicycles, is now offering its bike lines to U.S. IBDs for the first time, showing them here in a large display at the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — At the Sea Otter Classic's first Industry Day on Thursday, PIERER New Mobility North America Inc. was showing its Husqvarna and GASGAS e-bikes to U.S. bike shops for the first time.
MONTEREY, Calif. (BRAIN) — Boyd Cycling will begin on-shoring its aluminum rims in South Carolina, with the wheel brand saying this increased capacity and automation will enable it to become the largest alloy rim manufacturing facility in the U.S.
MONTEREY, Calif. (BRAIN) — Bryce Phillips, founder and CEO of Evo, may have spent his formative years as a professional skier but his Seattle-based company, founded in 2001, has become a major retailer selling equipment in more than a half-dozen categories.
MONTEREY, Calif. (BRAIN) — In the days before the opening of the Life Time Sea Otter Classic here on Thursday, many brands announced new products that they will show in person at the event's expo. Many other brands plan to make public announcements of new products on Thursday morning.
MONTEREY, Calif. (BRAIN) — Wild Rye, an outdoor and cycling apparel brand, has teamed with Juliana Bicycles to launch a limited-edition apparel collection. Wild Rye and Juliana are both women-first brands.
MONTEREY, Calif. (BRAIN) — Ryder Innovation, a South African tool and accessories brand, has opened an office in St. Petersburg, Florida, and is displaying at the Sea Otter Classic Expo this week, for the first time,
BOULDER, Colo. (BRAIN) — The Life Time Sea Otter Classic official Festival Guide is now available online for reading and download.
MONTEREY, Calif. (BRAIN) — Despite California’s record amount of rain and snow, Weathertech Raceway Laguna Seca, home to the Sea Otter Classic, is in good shape and should pose no issues for exhibitors and consumers at the April 19 through April 22 show, said Frank Yohannan, Sea Otter’s chief executive officer.
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