Women's cycling apparel brand Wild Rye teams with Juliana Bicycles on new collection

MONTEREY, Calif. (BRAIN) — Wild Rye, an outdoor and cycling apparel brand, has teamed with Juliana Bicycles to launch a limited-edition apparel collection. Wild Rye and Juliana are both women-first brands. 

The collection includes five pieces featuring a hand-illustrated "Juliana Fern" print and celery green colorway. The brands said the print represents Juliana heritage in Santa Cruz, California, where the mountain bike trails are lined with an array of wild fern species.

The line will be sold at EVO's stores and website, and the Wild Rye and Juliana websites. 

"This collaboration is the perfect partnership of two premium women's brands in the cycling space coming together to welcome more women-identifying folks onto bikes," said Cassie Abel, Wild Rye's founder. "Wild Rye and Juliana share brand ethoses that center around community, fun and elevating women, so it's a natural alignment. I am so excited to share this collaboration with the world, while making some noise for women."

Juliana brand manager Megan Tompkins said, "One of my first calls when I joined Juliana was to Cassie at Wild Rye to explore how we might work together.

"Both brands are mission-driven to create a vibrant mountain bike community for women riding together, supporting each other, and having a blast doing it, so it just seemed like a natural fit. We're stoked to bring this powerful collaboration to life and to partner with EVO to inspire more women while offering apparel that allows them to express their wild side."

EVO's store in Salt Lake City will host a red-carpet fashion show with a live DJ on May 18. The Juliana Fern collection will features and the evening will be themed around preparing for mountain bike season and training specific to strengthening and conditioning women's bodies.

Additionally, both Wild Rye and Juliana will be attending several women-focused industry events including Sturdy Dirty Enduro in North Bend, Washington, on July 8 and Roam Events in Fruita, Colorado, on Sept. 22-24 and on Sedona, Arizona, on Nov. 3-5. The collection will be on display and available for purchase while supplies last at the events.