MONTEREY, Calif. (BRAIN) — Sea Otter Classic exhibitor space is 90% sold out with nearly 1,000 brands set to display at the 33rd annual event.
The four-day expo, presented by Life Time, is on track to exceed all sales records, according to event organizers. Several European, Australian, Chinese, and South African companies will exhibit. Nearly 40 e-bike companies also will be there. More than 1,000 demo bikes are expected to be available, according to organizers.
"Key venue changes, coupled with market shifts and pent-up demand have fueled substantial expo growth this year," said Sarah Timleck, expo sales director. "Facility improvements by Monterey County allowed us to significantly increase our expo footprint."
Timleck said brands are well aware Sea Otter draws consumers not only for cycling but outdoor recreation, too.
"Cyclists, campers, children, families, and more come together to enjoy this four-day festival. Our attendees are high-earning consumers who influence the purchasing decisions for their families and friends. As a result, we're seeing increased expo participation from a wide range of endemic and non-endemic brands. And many companies now use the event to conduct B2B meetings. Thursday at Sea Otter has become a de facto industry day."
Sea Otter hosts nearly 9,000 professional and amateur athletes and 74,000 attendees. The 2023 classic takes place April 20-23 at the Laguna Seca Recreation Area. For more information, seaotterclassic.com.
