DEI and Sustainability

Posted June 25, 2024

MILAN (BRAIN) — Pirelli Cycling announced it will begin using Forest Stewardship Council natural rubber in its P Zero Race TLR RS tires, becoming the first bike brand to implement the global standard certifying that the material comes from forests managed to environmental, social, and economic standards.

Posted September 6, 2023

WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.

Posted March 24, 2023

PORTLAND, Ore. (BRAIN) — Chris King Precision Components announced it will withdraw from the B Corporation recertification process, a designation from B Lab that a company meets sustainability standards while balancing profit with purpose.

Posted January 12, 2023

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products released two reports detailing external diversity, equity, and inclusion efforts under its 2022 Accountability Report and DEI Strategic Plan.

Posted December 7, 2022

KORBACH, Germany (BRAIN) — Continental Tires teamed with a digital tracking platform to develop a technology to verify the origin of responsibly sourced natural rubber at every stage of the supply chain leading to the customer.

Posted October 21, 2022

BENTONVILLE, Ark. (BRAIN) — The industry's first U.S. e-bike battery recycling program nears a notable milestone seven months after it was established.

Posted October 20, 2022
The guidebook will be online at the end of the year.
Opus Bike has redesigned packaging to reduce the use of plastic.

BENTONVILLE, Ark. (BRAIN) — PeopleForBikes announced at the SHIFT '22 conference on Tuesday the completion of its first Sustainable Packaging Guidebook that will be available to the industry at the end of the year.

Posted June 27, 2022

BOULDER, Colo. (BRAIN) — Camber Outdoors announced Monday that Tiffany Smith will be the new CEO. Smith recently served as Camber's chief development officer.

Posted April 4, 2022

WATERLOO, Wis. (BRAIN) — Trek Bicycle today announced it joined the industry's U.S. e-bike battery recycling program that officially began last month.

Posted March 22, 2022

(BRAIN) — Two European cycling industry associations started a campaign to reduce plastic and eliminate unnecessary packaging.

Posted March 4, 2022
So far, more than 800 retailers are participating.

BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.

Posted February 25, 2022

KENT, United Kingdom (BRAIN) — Brompton announced plans Friday for a new global headquarters to be completed in 2027 in the town of Ashford in Kent as the UK's largest bike manufacturer aims to produce more than 200,000 bikes yearly.

Posted January 25, 2022

VENICE BEACH, Calif. (BRAIN) — Alec Wilimovsky, Andy Lau, and Jake Durrant created Ocean and San cycling apparel to manufacture casual but functional tops sized for all body types.

And to do it all in the U.S.


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