DEI and Sustainability
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MILAN (BRAIN) — Pirelli Cycling announced it will begin using Forest Stewardship Council natural rubber in its P Zero Race TLR RS tires, becoming the first bike brand to implement the global standard certifying that the material comes from forests managed to environmental, social, and economic standards.
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WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.
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PORTLAND, Ore. (BRAIN) — Chris King Precision Components announced it will withdraw from the B Corporation recertification process, a designation from B Lab that a company meets sustainability standards while balancing profit with purpose.
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BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products released two reports detailing external diversity, equity, and inclusion efforts under its 2022 Accountability Report and DEI Strategic Plan.
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KORBACH, Germany (BRAIN) — Continental Tires teamed with a digital tracking platform to develop a technology to verify the origin of responsibly sourced natural rubber at every stage of the supply chain leading to the customer.
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BENTONVILLE, Ark. (BRAIN) — The industry's first U.S. e-bike battery recycling program nears a notable milestone seven months after it was established.
![Opus Bike has redesigned packaging to reduce the use of plastic. Opus Bike has redesigned packaging to reduce the use of plastic.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/opus_new_box_inside_angle.jpeg?itok=Q8k3amtP)
BENTONVILLE, Ark. (BRAIN) — PeopleForBikes announced at the SHIFT '22 conference on Tuesday the completion of its first Sustainable Packaging Guidebook that will be available to the industry at the end of the year.
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BOULDER, Colo. (BRAIN) — Camber Outdoors announced Monday that Tiffany Smith will be the new CEO. Smith recently served as Camber's chief development officer.
WATERLOO, Wis. (BRAIN) — Trek Bicycle today announced it joined the industry's U.S. e-bike battery recycling program that officially began last month.
(BRAIN) — Two European cycling industry associations started a campaign to reduce plastic and eliminate unnecessary packaging.
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BOULDER, Colo. (BRAIN) — The industry-wide U.S. e-bike battery recycling program officially began Tuesday with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops.
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KENT, United Kingdom (BRAIN) — Brompton announced plans Friday for a new global headquarters to be completed in 2027 in the town of Ashford in Kent as the UK's largest bike manufacturer aims to produce more than 200,000 bikes yearly.