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Troy Lee Designs sold to European motorcycle equipment brand

Published March 23, 2022

(BRAIN) — European motorcycle equipment manufacturer 2Ride Group acquired California-based bike and moto protective gear brand Troy Lee Designs from SBJ Captial. 2Ride Group's majority owner, Eurazeo, is France's largest private equity fund.

Terms of the sale were not released. The integration will be led by TLD founder Troy Lee and TLD CEO Jason Steris, and 2RG CEO Christophe Sicaud.

"Many thanks to SBJ for partnering with me and our executive team to take TLD to this next level," Lee said. "I also want to thank my family who has persevered with me and helped make all of this happen. Over the past 41 years, it has been my dream and passion to create and design safety products and iconic graphic designs. I've had the opportunity to work with incredible artists and amazing athletes all over the world. With the 2Ride partnership, I am totally energized to continue the journey and expand my dream, and I couldn't be more excited for this next chapter to get started."

Under the partnership, 2Ride Group and Troy Lee Designs jointly will develop protective products for the motorcycle, cycling, and outdoor markets.

"It doesn't seem that long ago that I first met Troy, and we started talking about how to take his iconic racing brand to the next level while riding trails around Laguna, said Tom Barber, SBJ co-founder and managing director. "To realize that vision over the years and be a part of all the company has accomplished has been exceptionally rewarding for all of us at SBJ. We are confident that 2Ride and Eurazeo are the perfect partners for TLD, and we can't wait to see all the business will continue to accomplish in the years ahead."

Topics associated with this article: Mergers, Acquisitions & Investments

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