Industry News

WATERLOO, Wis. (BRAIN) — Trek Bicycle's president, John Burke, is urging Wisconsin cyclists to contact their state lawmakers in support of the state's Complete Streets Law, which Gov. Scott Walker has proposed eliminating.

BOULDER, Colo. (BRAIN) — PeopleForBikes is providing $32,000 to the National Interscholastic Cycling Association this year, through two separate funds.

Tagged Advocacy/Non-profits

BOSTON (BRAIN) — Vittoria has hired Spencer Haugh as inside sales rep and logistics support.

BIEL, Switzerland (BRAIN) — DT Swiss Group AG is restructuring as part of a planned succession. Marco Zingg along with Frank Böckmann and Maurizio D'Alberto bought out United Wireworks and renamed it DT Swiss in 1994, and the three business partners have shared leadership duties.

MONTREAL (BRAIN) — The Canadian Independent Bicycle Retailer Association will hold its 2015 Leadership Summit Nov. 2-4 in Montreal.

Tagged Tradeshows and conferences

SHEBOYGAN, Wis. (BRAIN) — Wigwam Mills, Inc. has added Dry Creek Enterprises to its sales team. Based in Napa, Califorina, Dry Creek will be responsible for all Wigwam product sales in Northern California.

CORTEZ, Colo. (BRAIN) — Osprey Packs has bolstered its marketing team, hiring outdoor industry veterans Rob BonDurant as director of marketing and Kurt Metternick in the newly created position of Web manager.

SILVER SPRING, Md. (BRAIN) — The Sports & Fitness Industry Association published the first 25 of its 94 single sport and fitness participation reports Monday. These reports provide an analysis and breakdown of participation demographics by specific sport or fitness activity, including bicycling, triathlon and stationary cycling.

Outdoor Foundation attributes 0.8% decline to extreme weather but says nearly half of Americans still got outside in 2014.

WASHINGTON (BRAIN) — Nearly half of all Americans — 48.4 percent — participated in at least one outdoor activity in 2014, a decrease of 0.8 percent compared with 2013, according to the Outdoor Foundation’s 2015 Outdoor Recreation Participation Topline Report.

EMMAUS, Pa. (BRAIN) — More than 100 Rodale Inc employees biked to work on Monday, the first day of Bike to Work week.

JACKSON, Wy. (BRAIN) — MTBparks.com has completed its second annual Best Bike Parks reader survey.

The site has named the top-five rated lift-served parks in each of eight regions in the U.S. and Canada.

MACON, Ga. (BRAIN) — Thomson Bike Products is offering to accept the $20 voucher that Trek is issuing to consumers who have bikes with recalled QR levers. The component company will accept the voucher via its website and put $20 toward the purchase of a new seatpost, stem or handlebar if the consumer also returns a used product.

SAN FRANCISCO (BRAIN) — Distribution platform Rumbleship is now offering Dainese protective and safety gear to U.S. IBDs.

BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo.

MADISON, Wis. (BRAIN) — The United States Conference of Mayors Bike Summit kicked off Wednesday night in Madison, Wisconsin.

NEW YORK (BRAIN) — National real estate brokerage firm Redfin unveiled its ranking of bikeable cities Thursday to coincide with Bike to Work week.

OGDEN, Utah (BRAIN) — Mavic is running a contest that will award one winner with a chance to ride in a Mavic neutral support vehicle during Stage 11 of the 2015 Tour de France.

BONSALL, Calif. (BRAIN) — Petal Power is sponsoring the LUNA Pro Team as its official chamois cream supplier for 2015.

Tagged Racing & Sponsorship

NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired Nick Fisher as a new account executive; he'll be working with Giant and Liv retailers in Utah, western Wyoming, and southeastern Idaho.

SAUSALITO, Calif. (BRAIN) — The luxury cycling touring company inGamba is offering two new programs this year to allow bike retailers to offer travel programs to their customers on an individual or group basis. The company also can arrange custom trips that include IBD employees.

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