Industry News
CARLSBAD, Calif. (BRAIN) — Ridley Bikes has hired Lift Creative Studios to handle public relations and specific marketing projects in North America this year.
Lift's founder Steve Driscoll has previously handled marketing at Mavic, Velomax/Easton and Flite Controls.
WILTON, Conn. (BRAIN) — Dorel Sports has promoted Bob Kmoch to president of its Pacific Cycle Group division. Kmoch has been serving in a dual role as both interim president and CFO for the past year at Pacific Cycle.
ANAHEIM, Calif. (BRAIN) — Cycle Group Inc., the parent company of Box Components and Promax USA, has partnered with the Polygon United Ride mountain bike team as its shifter and derailleur sponsor.
CHATTANOOGA, Tenn. (BRAIN) — Pacenti Cycle Design has named Rick Vosper Marketing Services as its agency of record, the company announced Monday.
SAN FRANCISCO (BRAIN) — After nine months of contentious negotiations, the Pacific Maritime Association and the International Longshore and Warehouse Union announced Friday a tentative agreement on a new five-year contract covering workers at all 29 West Coast ports.
BLOOMINGTON, Minn. (BRAIN) — Old man winter played Minnesota nice and released his icy grip on the Midwest just in time for QBP's annual Frostbike event, which kicked off Friday at its Twin City headquarters.
PORTLAND, Ore. (BRAIN) — ZEN Bicycle Fabrication is launching its own frame line branded, ZEN.
BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.
SAN FRANCISCO (BRAIN) — Rumbleship is making a B2B website available to any of the brands that are available to dealers through its service.
PHOENIX, Ariz. (BRAIN) — Industry veteran and life-long cyclist Beverly Barr has recently retired after helping to shepherd Pivot Cycles' credit and collections department through the company's first seven years of business.
RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children.
BROOKLYN (BRAIN) — Sommerville Sports Cyclewear is now available in Australia via Melbourne-based distributor C4U Sport. C4U Sport will offer Sommerville's complete cycling and triathlon custom apparel lines, as well as select retail and footwear products.
CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.
BOISE, Idaho (BRAIN) — K-Edge has signed FE Sports for its Australian distribution.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will distribute Five Ten off-road cycling shoes starting in March.
QBP will ship a full range of men's, women's and kids' Five Ten shoes, featuring the Redlands, Calif.-based brand's proprietary, high-friction Stealth rubber compound.
CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.
COLORADO SPRINGS, Colo. (BRAIN) — CTS is opening its first training center outside the U.S. with a new operation in Mexico City. The company, founded by Chris Carmichael, said it plans additional centers in Central and South America. CTS has four location in the U.S.
OLATHE, Kan. (BRAIN) — Surging fourth-quarter fitness sales — led by activity tracking products — helped Garmin Ltd. offset losses in its automotive/mobile and outdoor divisions to close 2014 with a 6 percent year-over-year gain in quarterly revenue.
LOUISVILLE, Ky. (BRAIN) — The North American Handmade Bicycle Show announced this week that Shimano has signed on as a sponsor for next month's show.
This year, Shimano is working with several bike builders to showcase the potential of their new e-bike electric assist system, Shimano Steps.
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