Industry News
SCOTTS VALLEY, Calif. (BRAIN) — "Alternative logistics" helped Fox Factory exceed its sales expectations for the first quarter, despite the West Coast port shutdowns.

OGDEN, Utah (BRAIN) — Mike Wilson has been named the North American marketing manager for Mavic and Suunto, two brands owned by Amer Sports.

PETALUMA, Calif. (BRAIN) — E-Thirteen and MRP have entered into a co-licensing agreement that covers their respective intellectual property relating to direct-mount bashguards.
Both companies have used direct-mount guards since 2007.
BOSTON (BRAIN) — Vittoria Industries North America has hired Derek Griggs as regional sales representative for New England.
LEAMINGTON SPA, U.K. (BRAIN) — The British bicycle security brand Hiplok has hired Aspekt Brand Communications to handle the launch of the Hiplok Gold wearable bike lock.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.
CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.

VALLEJO, Calif. (BRAIN) — Wren Sports, which recently expanded its suspension fork lineup from two to 40 models, has announced that retailer Cambria Bicycle Outfitter will operate its first U.S. service center.
BEE CAVE, Texas (BRAIN) — Cycle Commerce, being launched by a Texas bike retailer, will offer bike shops three services related to profitability and efficiency. All three services essentially let a shop farm out aspects of their businesses that aren’t directly related to customer service and sales.
VANCOUVER, British Columbia (BRAIN) — Momentum magazine has launched an online store to sell city cycling essentials such as bags, baskets, lights, helmets and casual clothing to everyday riders.
BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.
UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.

LEXINGTON, S.C. (BRAIN) — Hawley is now a U.S. distributor for BeetElite supplements.
MILAN (BRAIN) — Italian eyewear maker Luxottica Group, parent of brands including Oakley, Arnette and Ray-Ban, reported Monday that first-quarter net profit surged almost 34 percent to 210.4 million euros ($234.7 million) as sales in North America rose 29.4 percent and foreign exchange rates provided "a material tai

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released the Cyclone Bike Shopper mobile app. The app allows Cyclone dealers to make orders, search Cyclone's catalog, create shopping lists, save favorite carts, scan items into carts, and manage payments.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has announced key changes to its U.S. sales department.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike will hold its second annual bike industry awards gala, the Interbike Awards at the Mandalay Bay Convention Center during the Interbike International Expo this fall.

SAN CLEMENTE, Calif. (BRAIN) — Bicycling magazine editors and two high-end road bike suppliers are warning the industry to watch out for someone posing as a magazine editor and requesting test bikes.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has promoted Butch Boucher, a 19-year veteran of the company, to president as former president Mike Sanders takes on a part-time role as controller and vice president of special projects in order to enjoy more free time.
OSTERMUNDIGEN, Switzerland (BRAIN) — The World Federation of the Sporting Goods Industry has set up a regional Asia office in Hong Kong and hired Helen Ford as the senior executive director of WFSGI Asia.
BOULDER, Colo. (BRAIN) – Catalyst Communication is now working with 11 cities to distribute its BikeLife Cities magazine. The latest additions are San Diego County, Calif., and Seattle, Wash.