SANTA MONICA, Calif. (BRAIN) — The city of Santa Monica’s Breeze Bike Share program has landed premium streaming television service Hulu LLC as the program’s sponsor, securing a five-year commitment. Hulu employs more than 500 workers in Santa Monica.
“As a local company, we are dedicated to giving back to the community in ways that will help benefit the city for the long run. We’re excited to help locals, visitors and our team members commute throughout the city that Hulu calls home,” said Jenny Wall, senior vice president of marketing at Hulu.
The sponsorship, approved Tuesday night by the Santa Monica City Council, ensures that the city’s bike share system — operated by CycleHop LLC and featuring Social Bicycles’ “smart bikes” — will be self-supporting between sponsorship income and anticipated user fee revenue, according to a release.
“This sponsorship is a first for Santa Monica, and we are particularly pleased that a local company with the stature of Hulu has stepped up to support this important public amenity,” Mayor Kevin McKeown said. “Bike share has revolutionized mobility in every city in this country in which it has been implemented, and we are sure this will happen in Los Angeles, beginning with Santa Monica.”
Hulu’s logo, coincidentally the same shade of green as the Breeze bicycles, will be displayed on the bikes’ baskets and skirt guards when the 500-bike system launches in November.
