TRENTON, N.J. (BRAIN) – Hutchinson Tire North America has announced a new minimum advertised price policy for all dealers and distributors in North America, effective Nov. 1.
The policy applies to all Hutchinson Tire product and extends to both distributors and dealers selling in all channels of retail, including online.
The company said that after launching dealer direct sales last fall, instituting a MAP policy is necessary to give all retailers a level playing field.
"We know a MAP policy is important to protect our distributors and retailers," said Roy Hough, the eneral Manager of Hutchinson Tire North America. "We want to help them maintain the value of our products in the marketplace and a unilateral policy is the best way to do this in the U.S."
Hough said that for more information, retailers should contact their Hutchinson distributor or Hutchinson Tire North America directly at (609) 393-1780.
