MADRID (BRAIN) — Rotor Bike Products will be distributed in the United Kingdom by Saddleback, starting Jan. 1.
"We have been longtime admirers of the Rotor brand and have watched it grow globally with great interest," said Andy Wigmore, Saddleback's managing director. "With their strong focus on truly innovative performance products as well as recognising the need to validate this at the highest levels of professional cycling, they are a perfect partner for Saddleback."
Rotor said it has made "significant inroads" in the U.K. market inrecent years. Next year the brand will sponsor British star Mark Cavendish's new team, Team Dimension Data (currently MTN-Qhubeka p/b Samsung). Saddleback also distributes Castelli, Sidi, Enve Composites, Stages, Silca, Astute and Smith.
