Industry News
ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.
POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.
NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.
WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.
New site includes calendar of bike demo events, resources for retailers, brands and event organizers
BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.
SIMI VALLEY, Calif. (BRAIN) — Accell Group's Raleigh Electric and IZIP brands are both joining the Call2Recycle program to dispose of old e-bike batteries in a sustainable, environmentally-friendly manner.
BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its calendar of DRAFT Meetup events, which bring together people from across the bike industry, including product developers, event planners, tech innovators, advocates, artists and others. Beer is also involved.
CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, the parent of Quintana Roo and Litespeed, has expanded its paint and bike assembly capabilities at its factory here.
PORTLAND, Ore. (BRAIN) — BikeFlights has adjusted its website to make it easier for people to ship bikes with batteries, including pedal assist e-bikes.
FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. has named Christopher T. Metz as the company's new CEO, effective Oct. 9. Metz also will serve as a member of the board of directors.
LAGUNA BEACH, Calif. (BRAIN) — Selle Royal Group has hired Priscilla Savord as retail sales and marketing specialist for Fizik and Crankbrothers in North America.
WASHINGTON (BRAIN) — Confirming what many cyclists already know, a new study by the American Automobile Association found that new vehicle "infotainment" systems cause drivers to take their eyes and attention off the road for potentially dangerous periods of time.
BLOOMINGTON, Minn. (BRAIN) — For the fifth year, QBP and other sponsors are offering scholarships for women to attend the two-week Professional Repair and Shop Operations class at United Bicycle Institute. This year the scholarship will be offered to 32 women.
HAIFA, Israel (BRAIN) — Everysight, the maker of the Raptor smart sunglass, has announced its first "brand athlete," Chris McCormack.
CARLSBAD, Calif. (BRAIN) — Triathlon apparel brand Zoot Sport has new ownership. Industry veterans and former Zoot Sports employees Shawn O'Shea and Dan Weatherford have purchased the brand back from Newell Brands and have moved the brand back to Carlsbad.
COLORADO SPRINGS, Colo. (BRAIN) — Haute Route, a multi-day event series for amateur road cyclists, has appointed cycling industry veteran Micah Rice as head of operations for North America. Rice comes to Haute Route from USA Cycling, where he has been vice president of national events for the last five years.
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association will be adding new high school race leagues in Maryland and West Virginia.
CHICAGO (BRAIN) — SRAM has shifted to dedicated sales channels for its aftermarket and OE businesses and has made several staff changes as a result.
PORTLAND, Ore. (BRAIN) — Chris King Precision Components is hosting a panel discussion on the state of the independent bicycle dealer, with participants including bike retailers and representatives from several major brands.
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