WILTON, Conn. (BRAIN) — QBP will now be distributing some products from Fabric, a brand owned by Dorel's Cycling Sports Group.
QBP will distribute some Fabric saddles, lights, and inflation products.
"We've been keeping tabs on Fabric for a few years now. The brand has a great look and uniquely featured products but availability at retail has been somewhat limited," said Tim Gallant, VP of product at QBP. "Consumer interest in Fabric continues to grow, and by bringing Fabric to QBP we're providing much greater access to the brand so that more retailers can capture that demand on the sales floor."
CSG said the move was inspired by "dealer insight about the need to grow awareness" of the Fabric brand.
"We're extremely motivated by this new partnership with QBP and are confident that their experience and robust network of IBDs will provide Fabric the opportunity for continued growth," said Nick Hage, the general manager of CSG North America. "Fabric is a unique brand and one that we will continue to invest in. This new channel allows more riders to learn about its benefits."
