Even before hitting the market, Selle Royal's new NIVO Gel Grips have won the Eurobike 2025 Award, one of the most significant accolades in the cycling industry:
"The NIVO Gel Grips caught the jury's attention with their design and impressed them with their high haptic values," the award statement reads.
This debut marks Selle Royal's entry into a new product category, with the objective of extending the brand's expertise—particularly in the areas of comfort, durability, and sustainability—to another key point of contact between rider and bike: the grips.
Entirely designed by Selle Royal's internal R&D team, NIVO Gel Grips were born from a process made possible by a new dedicated injection-molding facility, which allowed Selle Royal to experiment with materials and shapes with the same level of care and control that has always defined its saddle production.
The result is a high-performance grip designed for urban cycling and weekend adventures: made from an innovative gel-effect TPE with a soft-touch cover, NIVO Grips offer a tactile experience that is both soft and stable.
The special waterproof coating of NIVO Gel Grips not only resists abrasion and weather over time but also maintains their key properties—most notably, they don't become "sticky", as happens with many grips currently on the market.
The minimalist, modern teardrop-shaped design—ideal for the most modern urban bikes or for anyone who enjoys outfitting their ride with taste—encourages proper wrist alignment and a natural grip, enhancing comfort during both daily commutes and longer rides.
Beyond comfort, NIVO reflects Selle Royal's ongoing commitment to sustainability: the plastic components of the grips are made from ISCC+ certified "bio-circular" material, consisting of renewable raw materials sourced from waste and residue streams, following the ISCC mass balance approach.
This choice aligns with a broader vision already at the heart of other company initiatives like "Stracciatella," which is dedicated to reusing saddle production waste.
With NIVO, Selle Royal takes a decisive step toward a broader concept of responsible comfort, integrating performance, aesthetics, and sustainability into a product designed for contemporary cyclists.
The new grips will be officially available starting in October, both online and through select Selle Royal retailers.
For more information about Selle Royal: www.selleroyal.com
EUROBIKE AWARD Jury Statement: "Selle Royal's "Nivo Gel Grips" caught the jury's attention with their design and impresses with high haptic values. The innovative teardrop-shaped profile supports an ergonomic hand position with a single, clear, visual line. The black handle material and the silver-colored clamp are reminiscent of classic industrial design. According to the manufacturer, the TPE material (thermoplastic elastomer) creates a soft grip that avoids any unpleasant stickiness. The jury's verdict: Mission accomplished!'
