SANTA CRUZ, Calif. (BRAIN) — Gazelle Bicycles has added five new independent sales organizations in the Western U.S: Axis Sports Group and Norcal Sports Group in Southern and Northern California; Brad Barber in Colorado; and Dean Kuzara and Aaron Malone dividing the Pacific Northwest.
Earlier this year the company announced it had hired GPM Sports Group, Tifosi Sales, and The Mansfield Group in the eastern United States. Gazelle Bicycles now has 35 independent sales agencies representing the brand in the U.S., with additional expansion goals set for Texas, Oklahoma, Louisiana, Utah and Montana.
In addition, Gazelle Bicycles has contracted Benny Cruickshank of Be Courteous Communications to support marketing strategy and deployment. Cruickshank will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and media communications.
"This is an extremely exciting and rewarding time for Gazelle Bicycles," said Ewoud van Leeuwen, the manager of Gazelle North America. "We've established a solid team that has built the strategic groundwork to have a successful 2018 and beyond. We're in a tremendous position to serve our retail partners and customers in the best possible way."
The Dutch brand is 125 years old. It is owned by Pon Holdings, the parent of Cervélo, Focus and Santa Cruz. Pon's e-bike brands include Gazelle, Faraday, Focus and Kalkhoff.
