PLANO, Texas, and LAKE OSWEGO, Ore. (BRAIN) — Toyota and Yakima have established a partnership whereby the automaker’s customers now can purchase Yakima vehicle racks, bike, ski and boat mounts, cargo boxes, and other accessories directly from participating Toyota dealers nationwide.
“Toyota customers have long been adventurous with active lifestyles, which makes them the perfect fit for Yakima products,” said Paul Holdridge, vice president of guest experience and retention for Toyota. “This partnership expands the locations our customers can purchase and install Yakima products, while providing them the opportunity to further personalize their vehicle purchase within our dealerships.”
In addition to providing Toyota customers easy one-stop shopping for Yakima products, those customers can also wrap their Yakima purchase into their new vehicle financing.
“Yakima and Toyota have been great partners since 2016, and we’re thrilled to elevate that relationship with our new accessories partnership,” Yakima CEO Ryan Martin said. “At Yakima, we believe in connecting people, their friends, family and all their favorite gear to their desired destination or activity. Integrating Yakima products into the Toyota purchasing process is a natural step, making it simpler than ever for people to maximize their lifestyle with their Toyota.”
