LAKE FOREST, Calif. (BRAIN) — Oakley, which re-entered the cycling market last year with new helmets, clothing and eyewear, is a sponsor of next month's Paris-Roubaix race in France. The company also is the sponsor of a Paris-Roubaix Week Challenge on Strava.
The Strava Challenge requires Strava users to ride the length of Paris-Roubaix, 257 kilometers (about 160 miles), over the course of a week, starting Monday, April 2, and continuing through Sunday, April 8, the day of the race. Oakley also sponsors two pro teams that will be racing, Team Katusha — Alpecin and Dimension Data.
One Strava user who completes the challenge will be chosen at random to win an Oakley prize pack which will include an ARO helmet, JB cycling kit and eyewear.
