Industry News
CHICAGO (BRAIN) — SRAM is sponsoring a scholarship for women at bike shops to attend one of the three Professional Bicycle Mechanic Association Workshops over the 2017/18 winter season.
BOULDER, Colo. (BRAIN) — In August during the Congressional recess, PeopleForBikes arranged for 19 meetings in 11 states between retailers and other members of the bike industry and Congress members and their staff.
CINCINNATI, Ohio (BRAIN) — Steadyrack USA has hired Mark Martines as its national sales manager. Martines has more than 25 years of experience in the bike, ski and outdoor industries.
DENVER (BRAIN) — Alchemy Bicycles has hired industry veteran Joel Smith as the brand's vice president of global sales and marketing.
MORGAN HILL, Calif. (BRAIN) — This year Specialized will open four new facilities, in three countries, each devoted to innovation, the company said.
AUSTIN, Texas (BRAIN) — Triathlon Business International will hold its 8th Annual Business Conference Jan. 26-28 at the Tempe Mission Palms Hotel & Resort in Tempe, Ariz.
LOUISVILLE, Colo. (BRAIN) — KHS has expanded its offering of Wheels Mfg. products and is now a full-line distributor, the company said.
LINDON, Utah (BRAIN) — Fezzari Bicycles is now offering a lifetime warranty on all frames. Previously the consumer-direct bike brand had a five-year frame warranty.
NOVATO, Calif. (BRAIN) — Mike's Bikes, which has 12 locations in Northern California, is acquiring Public Bikes, a San Francisco-based brand that sells city bikes and accessories online and through a limited number of brick-and-mortar stores.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released its full schedule of e-bike training, to be held within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks.
CHATTANOOGA, Tenn. (BRAIN) — Quintana Roo has launched an online auction of its Fit Series entry-level triathlon bike, the Kilo Race, to support the OneStar Foundation’s Rebuild Texas Fund.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has responded to Oregon's controversial new bicycle tax with a promotion that promises to deliver thousands of dollars to mountain bike projects across the state.
BREA, Calif. (BRAIN) — When Bob Weber and Robert Reisinger launched 6D Helmets six years ago, they were betting on new technology to put them in the big leagues of helmet design.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is calling on all mechanics to sign up for its Mechanics Challenge, now in its second year.
ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association and New England Sports Reps, two trade groups, are merging to become Eastern Active Sports Reps.
OGDEN, Utah (BRAIN) — TRP has made two changes to its management structure as it focuses on OEM service, support and delivery.
Dave Biehler has been promoted to domestic sales manager. He will now handle TRP/Tektro distributors ordering through the U.S. office and small builder OEM sales.
LAS VEGAS, Nev. (BRAIN) — Las Vegas-based beverage brand idrink is a new sponsor of CrossVegas, being named the "official water of CrossVegas."
Nick Pargaz, the COO of idrink, said, "We are pumped and ready to hydrate the thousands of elite cyclists, VIP guests, media, and volunteers at CrossVegas."
BOURNEMOUTH, United Kingdom (BRAIN) — Reid Bikes has opened its first Argentina distributor, Aries Comercial SA.
The distributor placed its first order this month, the UK-based brand announced.
OGDEN, Utah (BRAIN) — This community north of Salt Lake City, which is home to a growing number of bike and outdoor industry companies, is hosting a trade mission from the European Commission later this month, in an effort to attract more outdoor companies to do business in the area.
HELSINKI, Finland (BRAIN) — Amer Sports has announced that Bernard Millaud, the president of its cycling category and a member of Amer Sports executive board, has decided to step down from his current role and is appointed to a special advisory role reporting to Amer Sports' president and CEO Heikki Takala.
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