BREMBATE, Italy (BRAIN) — 3T is now distributing its frames, bikes and wheels direct to dealers in Canada from its Toronto headquarters. The company said its previous Canadian distributor, Live to Play Sports, will continue to distribute 3T parts.
The Italian company said the change will allow it to bring more focus on its bike and frame sales in Canada.
"This is a positive step for us and positions 3T for a consistent North American market management strategy," said 3T president Renè Wiertz. "LTP Sports know our range well and will continue to work closely with our team in Toronto. We both have a common interest in the successful rollout of 3T bikes in Canada.
"At the same time, we can focus our own efforts on building share in the high-end bicycle market, which requires a significant investment of time, capital, and creativity," he said.
Martin Tammik, the vice president of LTP Sports' aftermarket division, said, "We look forward to working closely with the 3T team to ensure the brand's continued growth in Canada."
