Industry News
CARLSBAD, Calif. (BRAIN) — As part of its plan to re-enter the U.S. market, Japanese tire maker IRC Tire named LiFT creative studios as its creative and interactive agency of record.
RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has hired Tyler Meyers as international sales manager. Meyers has a long history in the industry, previously holding senior roles at Shimano, Electra, Trek, BionX and most recently launching Elby bicycles.

SEATTLE, Wash. (BRAIN) — Nuun is expanding the availability of its recently introduced vitamin hydration product into Canada. Nuun Vitamins will debut in Canada at Whole Foods and MEC.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said it has completely revamped its educational content offerings for its 2018 show. Headlining the show's content will be keynote speaker John Venhuizen, the CEO of Ace Hardware Corporation.
REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire has promoted Sam Whitley to the position of North American aftermarket sales manager.
BLOOMINGTON, Minn. (BRAIN) — QBP will hold its 2018 SaddleDrive event Aug. 20-24 at Seven Springs Resort, which is an hour away from Pittsburgh.
BOULDER, Colo. (BRAIN) — President Trump's proclamation Monday shrinking two National Monuments in Utah jeopardizes at least 150 miles of roads and trails used by cyclists and could lead to the loss of protection for much more cycling terrain around the country, according to PeopleForBikes.

LOS ANGELES, Calif. (BRAIN) — Ergon USA has added Karen Jarchow to the brand's marketing department as assistant marketing director.
BLOOMINGTON, Minn. (BRAIN) — QBP is launching the QBP Equity and Diversity Internship as part of its diversity intiative.
BATH, U.K. (BRAIN) — Play Sports Network, which produces the Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network, is launching the Electric Mountain Bike Network in early 2018. Haibike and Specialized are among the network's initial sponsors.

HOCKESSIN, Del. (BRAIN) — Design-savvy members of the bike industry are mourning Rich Roat, an internationally known design and typeface pioneer who died this weekend at age 52. The co-founder of House Industries was best known for his work for major brands including The New Yorker, Disney and Lego. He also was a longtime cycling enthusiast who worked on a variety of projects in the bike world.
CARBONDALE, Colo. (BRAIN) — Why Cycles announced Tuesday that it has moved company headquarters from Ogden, Utah, to Carbondale, Colorado. The titanium bike brand was founded in Ogden two years ago, offering four models of mountain, gravel and dirt jumper frames.
LONG BEACH, Calif. (BRAIN) — ACT Lab will be featured on the daytime TV show "The Doctors" to help parents this holiday toy-buying season, highlighting the problem of toxic toys.
AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the topics for one of the curricula tracks at next month's TBI Conference in Tempe, Arizona.
MONTRÉAL (BRAIN) — Argon 18 has hired Tim McCulley as its USA director of sales & strategies. McCulley replaces Christian Lafrance, who takes the helm as director of business development for Argon's new subsidiary, Notio Technologies.

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has announced the Oregon is the latest state to join the existing 21 NICA regional leagues across America.
MILAN, Italy (BRAIN) — Pirelli has created a new website for its Pzero Velo tires, with an e-commerce section that functions in Italy, France, Germany, the Benelux and the United Kingdom.
ROUSE HILL, Australia (BRAIN) — After 13 years with JetBlack Products, founder Trent Fitzgibbins has announced that he will be leaving the company to launch a new brand he has developed called M2O Industries.
LÉVIS, Québec (BRAIN) — Distributor Hawley-Lambert was among the supporters of last weekend's Big Bike Build in San Jose, California, where nearly 1,000 volunteers planned to assemble 2,500 bikes for a holiday season campaign.
SAN CLEMENTE, Calif. (BRAIN) — After nearly three years selling in the U.S., German consumer-direct brand YT Industries has set up a U.S. headquarters in this beach city.