Industry News
EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.
CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.
WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December.
LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.
TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and "Special Ops" trucks.
BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association's Instructor Certification Program, starting in January.
LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls "the world's safest bicycle."
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne products are now being distributed by Velocenter in Russia and Pukinn in Iceland. Both companies are the exclusive Lezyne distributors in their countries.
LAKE FOREST, Calif. (BRAIN) — BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries.. Now it's targeting bike brands that want to offer click-and-collect but lack the resources to build their own websites.
CHICAGO (BRAIN) — The Chicago Area Bicycle Dealers' Association has released the names of finalists for the association's annual awards for Dealer of the Year, Supplier of the Year, and Sales Rep of the Year.
BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.
SAN JOSE, Calif. (BRAIN) — BicycleBlueBook has hired longtime Trek sales rep Jeff LaSelle, who will represent the company in seven Southwestern states.
LaSelle had been with Trek for 24 years, more recently managing the North Texas and Louisiana territories for the company.
MCDONALD, Tenn. (BRAIN) — Kirk Pacenti has two new partners at Pacenti Cycle Design — Duncan Lloyd and Luke Humphreys — and a new focus the brand's own expanded product line, showcased on a new website that launched recently.
GUILFORD, Conn. (BRAIN) — Thomson Bike Tours, one of the largest international bike tour companies, will exclusively provide Canyon Bicycles in its rental fleet next year. The tour operator will use the Canyon Ultimate CF SL 8.0 Di2 models.
PORTLAND, Ore. (BRAIN) — Sage Titanium Bicycles has announced the appointment of Sean Kneale as its U.S. sales manager.
The Portland-based company offers U.S.-manufactured titanium road, cyclocross and gravel bicycles. The brand's owner and designer is David Rosen.
DENVER, Colo. (BRAIN) — Niner Inc. filed for Chapter 11 bankruptcy protection on Monday ahead of a planned acquisition by a Colorado investor group.
CARLSBAD, Calif. (BRAIN) — Campagnolo North America plans to hold its annual fundraising ride this Saturday, Dec. 2, to benefit Rady's Children's Hospital in San Diego.
FORT COLLINS, Colo. (BRAIN) — A Colorado-based investor group has agreed to purchase Niner Bikes.
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