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Watts Marketing sells RenoCross to group led by Coby Rowe

Published May 22, 2018

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

“RenoCross is in great hands with a passionate group who proved their race organizational skills with the best-run ’cross nationals this country has seen. I knew it was a great fit from the beginning,” said Watts Marketing’s Brook Watts, who staged CrossVegas during Interbike week in Las Vegas since 2007 before the trade show moved to Reno this year.

RenoCross will take place the evening of Sept. 19 at Rancho San Raphael Park in Reno following the second full day of the Interbike show at the Reno Tahoe Convention Center.

“We are proud to be bringing this renowned event to the northern Nevada community, and believe that our team is perfectly aligned to continue to make this a must-attend event each and every year for ’cross cyclists and spectators alike,” RENOCX’s Rowe said.  

Watts will continue to serve as race director of UCI World Cup Waterloo and holds a position on the UCI Cyclocross Commission in addition to the USA Cycling Board of Directors. “I look forward to standing on the sidelines of the race as a ’cross fan after a dozen years of sweating the details,” Watts said.

Rowe added: “Cyclocross Nationals proved that the Reno/Sparks/Tahoe community will completely embrace an event such as this. Locals love outdoor adventure and sports and the opportunity to welcome visitors to all our area has to offer. Our team is looking forward to embarking on new community partnerships and bringing this spectacular event to our hometown.”

Topics associated with this article: Racing & Sponsorship, Events, Tradeshows and conferences, Interbike

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