SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has added a new independent sales organization in New England: GPM Sports Group. GPM is headed up by Andrew Ewas and Matthew Shoemaker.
"GPM has a very relevant portfolio of brands that compliments the category of casual performance softgoods that Club Ride has defined in bike," said Mike Herlinger, the founder and CEO of Club Ride.
Earlier this year the company announced it had hired Gerald Green in the Southeast and Brett Faulk in Texas, Arkansas, and Oklahoma.
Club Ride also has hired Daniel Ryan to run marketing strategy and deployment. Ryan will be developing key brand stories and communications, directing digital marketing efforts, managing copywriting, and spearheading PR and media communications.
"This is an exciting time in bike and we feel the shift to riding in more comfortable stylish gear is more popular than ever. We see all ages of cyclists from the enduro world to commuters sporting our Alpine-Hawaiian print tops looking good and smiling ear to ear. The Club Ride brand DNA has always been, and continues to be, the 'original casual performance bike apparel company," said Herlinger.
More information at clubrideapparel.com.
