SAUSALITO, Calif. (BRAIN) — Bay Area public relations and sports marketing agency OutsidePR has hired Logan Waddell as a senior account manager.
Waddell comes to OutsidePR from within the outdoor industry. He is a former writer for RootsRated, later joining Groundswell PR, where he led media outreach, content generation and social media strategy for Mountainsmith, FITS, Tenkara Rod Co., The New Primal and Burley Design during his tenure.
At OutsidePR, he will work with Craft Sportswear, Buff USA, Decathlon Sporting Goods, Lorpen and New York-based City Paddle Festival.
"What an honor it is to join such an elite team of professionals and contribute to the inspiring work I've seen coming from this agency over the years," Waddell said. "I could not be happier to work with some of the industry's most innovative and exciting brands, not to mention a crew as genuine and progressive as those OutsidePR."
OutsidePR, located in Sausalito, represents clients including Red Bull, Cotopaxi, CamelBak Pursuit Series, Backcountry, Buff USA, Rocky Mountain Underground, Icebreaker, DownTek/Sustainable Down Source, Epson, Sparta Science, Injinji, King Oscar and Halo Neuroscience.
