Dedham, MA - July 1st, 2025 - Miso Partners, a digital marketing agency committed to empowering bike shops and active lifestyle brands, is pleased to announce the promotion of Chris Mehlman to Marketing Operations Manager. This move comes as the agency accelerates its efforts to support independent bike retailers through smarter SEO, paid media, and automation strategies.
Since joining Miso Partners 18 months ago, Mehlman has helped transform the agency's backend operations and client-facing execution. His promotion aligns with Miso's sharpened focus on the cycling industry, a move that has already produced measurable wins for local bike retailers through targeted Google Ads, strategic SEO upgrades, and sales-boosting digital campaigns.
"Chris brings an operator's mindset with an athlete's discipline; he knows what it takes to generate momentum and keep it going," said Brandon Morphew, Founder of Miso Partners. "He's helped us build scalable systems that allow our clients, especially bike shops, to compete more effectively in their markets."
Helping Bike Shops Ride to the Top
Miso Partners has made the bike shop segment a strategic priority for 2025, with a dedicated plan to help these businesses thrive in an increasingly digital-first environment. From achieving a 56% year-over-year sales lift for a new Massachusetts bike shop through paid ads to getting 16 previously unranked keywords into Google's Top 10 for an established retailer, the agency is delivering real ROI where it matters.
Chris's background as a professional gravel and marathon mountain bike racer gives him a unique edge. He understands the culture and customer behavior of bike retail, not just from behind a screen, but from within the community itself.
"Cycling has always been about consistency and progression," said Mehlman. "It's exciting to bring that mindset into an industry I care deeply about and to help bike shops adapt, grow, and win through digital marketing."
About Chris Mehlman
Before joining Miso, Mehlman worked in operations in the active travel space while attending Colorado College, where he earned a degree in Political Science. Outside of work, he competes at the elite level in long-distance cycling events, having represented the U.S. at three UCI World Championships. His experience in athlete sponsorship has helped him connect the dots between business needs and customer engagement strategies.
About Miso Partners
Miso Partners helps independent bike shops and active lifestyle brands grow “one click at a time” through services like Google and Meta ads, SEO, website development, and marketing automation. With a focus on strategy, execution, and intentional results, Miso empowers local businesses to compete and win in a digital world.
Learn more at misopartners.com.
