Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Pro racers' group wants to see changes to disc brakes before they are allowed again

June 2, 2016
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Posted in International

Poison Spider bike shop sues off-road vehicle parts vendor over trademarked souvenirs

May 2, 2016

MOAB, Utah (BRAIN) — Poison Spider Bicycles, a longtime Moab retailer with a national following, is suing Tap Manufacturing, which markets various clothes and collectibles under the Poison Spyder Customs brand.

Posted in Retail News

Sean Madsen launches bike fit education company

May 2, 2016
Bike Fitting Solutions offers to train retailers on bike fit at their stores or in Santa Cruz.

SANTA CRUZ, Calif. (BRAIN) — Sean Madsen, who has performed thousands of bike fits on world-class athletes using the most cutting-edge equipment available, has formed a new company with the aim of teaching bike shop employees how to do fits on everyday riders, using whatever equipment is available.

Posted in Retail News

Seattle retailer relocating after blast, 'not all that mad' over Specialized blunder

April 8, 2016

SEATTLE (BRAIN) — With help from neighbors, the city and the bike industry — including a chastened Specialized Bicycle — G&O Family Cyclery is coming back with a new, temporary location a month after a gas-line explosion nearly destroyed its shop.

Posted in Retail News

New England rep, distributor, retailer Steve Pucci retires

March 21, 2016

WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.

Posted in Industry News

Seattle shop damaged in early morning blast

March 9, 2016
G&O Family Cyclery is the building on the right.

SEATTLE (BRAIN) — G&O Family Cyclery, a three-year-old retailer that specializes in cargo and family transportation bikes, was damaged by an early morning blast Wednesday that destroyed three adjacent businesses in Seattle's Greenwood neighborhood.

Posted in Retail News

American Classic looks to OE sales for growth

March 3, 2016

TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.

Posted in International

Check this: Burke challenges industry leaders to measure their advocacy support

March 1, 2016
Burke speaking at Velo-city Global in Taipei on Monday.

TAIPEI, Taiwan (BRAIN) — As he has done before, Trek's president, John Burke, has challenged the bike industry to support advocacy.

Posted in International

Fuji releases new Gran Fondo line in Taiwan

March 1, 2016

TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.

Posted in New Products

Big Three brands duke it out with March discounts

February 25, 2016
Giant and Trek say Specialized's high inventory is driving the discounts, but Specialized says it's business as usual.
Specialized's sale goes live on Tuesday.

LONGMONT, Colo. (BRAIN) — Three of the largest U.S. bike brands are offering deep discounts on bikes next month, possibly a response to high supplier inventory levels coming out of the winter, although all three brands say their inventory levels are just fine.

Posted in Retail News

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