Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Yakima focuses on simplifying its product line, and its trade show schedule

July 1, 2015
Yakima launched its new line in an old steel factory.

PORTLAND, Ore. (BRAIN) — Yakima has completed a major overhaul of its roof rack products for the 2016 model year, and also revamped its dealer introduction strategy.

Posted in Product/Tech

Nevada company suing Wahoo for alleged patent infringement on KICKR trainer

June 30, 2015

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.

Posted in Industry News

Intel acquires smart sunglass maker Recon

June 17, 2015

SANTA CLARA, Calif. (BRAIN) — Intel Corp. has acquired Recon Instruments, the maker of the Recon Jet smart sport sunglass.

Posted in Industry News

Phony journalist scams companies out of expensive 'review' bikes

May 4, 2015
This IF Gravel Royale is one of the missing review bikes.

SAN CLEMENTE, Calif. (BRAIN) — Bicycling magazine editors and two high-end road bike suppliers are warning the industry to watch out for someone posing as a magazine editor and requesting test bikes.

Posted in Industry News

Basso Bikes to ship directly to US dealers

April 29, 2015
Stores will have access to paint and component options via the Italian manufacturer's new B2B site.

DUEVILLE, Italy (BRAIN) — Italy's Basso Bikes is changing up its distribution plan for the U.S. market. Instead of using a distributor, the manufacturer will ship straight to dealers from Italy, taking orders through its business-to-business website.

Posted in Industry News

A conversation with The Rainmaker

April 3, 2015
BRAIN interviews the guy who runs one of the world's most-visited bike websites — in his spare time.

(BRAIN) — The intersection where bikes and technology collide is one of the busiest in the bike business. Established players like Garmin and Polar, along with new companies like Strava, Zwift, Stages Cycling and 4iiii, are catching the attention of the tech world as much as the bike market.

Posted in Industry News

QBP's Matt Moore recovering from bike-car collision

March 31, 2015
Moore at the 2012 LAB Bike Summit.

BLOOMINGTON, Minn. (BRAIN) — Matt Moore, QBP's general counsel, is in rehab — and a full upper body cast and neck brace — following a collision with a car while bike commuting earlier this month. 

Posted in Industry News

VP Components’ Taichung campus doubles as biking destination

March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

Posted in International

Old-school production meets high tech at Marwi factory

March 17, 2015

Posted in International

Updated: Dealers help police quickly recover bikes stolen from Specialized HQ

February 6, 2015
Updated with arrest details
Balestrini and Ridenour. Morgan Hill Police photos.

LOS ALTOS, Calif. (BRAIN) — An employee at the Bicycle Outfitters store here was a key player in the quick recovery of two rare road bikes stolen from the Specialized headquarters in Morgan Hill, Calif., early this week.

Posted in Retail News

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