Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

4iiii offers crank-based power meter at just $400

September 9, 2014

BOULDER CITY, Nev. (BRAIN) — 4iiii Innovations is bringing power training down to a new low price—starting at $400 with its Precision crank-based system introduced at Interbike's OutDoor Demo this week.

Posted in Product/Tech

Palmer and Intense: together again

September 9, 2014
Palmer at the OutDoor Demo on Monday. Photo: Bob Huff.

LAS VEGAS (BRAIN) — For some of those who came into the sport of mountain biking in a certain era—the second half of the 1990s—rider Shaun Palmer and bike brand Intense Cycles will always be linked. This week at OutDoor Demo, it was the '90s all over again as Palmer showed up to ride an Intense with dealers.

Posted in Industry News

Assos goes offroad with new Rally line of mountain bike clothes

September 3, 2014
The inventors of the Lycra short offer an offroad bib with beefy fabric and removable hip pads.
Assos' first mountain bike bibs, the T.Rally Short.

LUGANO, Switzerland (BRAIN) — When Assos — the inventor of the Lycra bike short and long-time supplier of high-end roadie apparel — decided to come out with its first mountain bike line, baggy shorts were not really part of the plan.

Posted in Product/Tech

Full-suspension road bike? What a concept

September 2, 2014
The Canyon MRSC on display at Eurobike last week.

FRIEDRICHSHAFEN, Germany (BRAIN) — BMC’s Impec concept bike wasn’t the only theoretical display bike on show at Eurobike. Canyon Bicycle, which is not distributed in the U.S. currently, showed a wild idea for a totally wired (and wireless) high performance full suspension road bike.

Posted in Product/Tech

Carbon industry vets launch new wheel company

August 27, 2014
Knight Composites execs include veterans of Enve, Reynolds, Cervélo and more.
Knight's 95 mm clinchers.

FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic features, as well as an international dream team of wheel and carbon fiber industry veterans as its founding executives.

Posted in Product/Tech

BRG takes stake in MIPS, will use helmet technology

August 26, 2014
A Swiss Giro distributor explains MIPS to a retailer Wednesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

Posted in Product/Tech

The Live Update Guy continues Tour coverage

July 3, 2014
It's not over for the LUG.

LARAMIE, Wyo. (BRAIN) — LiveUpdateGuy.com will offer live interactive text coverage of the Tour de France for the third year.

Posted in International

Q&A: New League study challenges assumptions about fatal bike crashes

May 28, 2014
The League takes a look at how American bicyclists die.
The report is available for free download from the League website.

WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.

Posted in Industry News

Bike Shop, the musical, captures retail from back in the day

May 1, 2014

BROOKLYN, N.Y. (BRAIN) — It’s possible, in some distant future, that an e-commerce customer support specialist with literary and dramatic aspirations will write a stage musical set in her cube farm.

Posted in Retail News

New Easton cycling owner promises more entrepreneurial approach

April 23, 2014
Chris Tutton

SCOTTS VALLEY, Calif. (BRAIN) — Chris Tutton, the new owner of the Easton cycling business, says that under his ownership the brand will get back to its roots as a scrappy, entrepreneurial business.

Posted in Industry News

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