Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 17, 2013
President says latest recall ‘cost will be high’

CHICAGO, IL (BRAIN) — On a new website, SRAM president Stan Day has published a message to the cycling community explaining the company's most recent hydraulic brake recall and acknowledging the “disruption” it has created among cyclists and the industry.

Posted in Recalls
December 12, 2013
What will a carbon-wheel engineer do with a classic European brand?

INDIANAPOLIS, Ind. (BRAIN) — Josh Poertner is an engineer, but not that kind of engineer.

Posted in Product/Tech
December 9, 2013
The trademark owner says Specialized's enforcement of the trademark was out of line

BOULDER, CO (BRAIN) — Specialized Bicycle overstepped its bounds when it registered the Roubaix trademark in Canada and then tried to prevent a Calgary retailer from using the name, Advanced Sports International’s CEO told BRAIN on Monday.

Posted in Industry News
December 9, 2013

COCHRANE, Alberta (BRAIN) — A Canadian retailer says Specialized Bicycle is suing him over his use of the name Roubaix, which Specialized has trademarked in Canada.

Posted in Industry News
October 29, 2013

SEATTLE, WA (BRAIN) — At last Wednesday’s cyclocross practice at Marymoor Velodrome, a handful of riders — including some BRAIN staffers and a few industry insider types — got the chance to try a new suspension seatpost on the facility’s somewhat bumpy grass surface.

Posted in Product/Tech
October 18, 2013
The base of Lefthand Canyon Drive on Friday.

BOULDER, CO (BRAIN) — Colorado cyclists are coming together Saturday to raise money for a small mountain town left isolated and heavily damaged by last month's floods.

Posted in Industry News
October 17, 2013

ASHEVILLE, NC (BRAIN) — The bike industry likely will never tally all the delays and extra costs that resulted from the federal government shutdown that ended Thursday.

Posted in Industry News
October 7, 2013

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Posted in Industry News
October 1, 2013
Utah demo event opens Friday
The 2012 Outerbike expo. Photo: Whit Richardson

MOAB, UT (BRAIN) — It's likely that few folks have accused Ashley Korenblat of thinking small. 

Posted in Industry News
September 27, 2013
Grand Sport Race

LAS VEGAS, NV (BRAIN) — Continental had two new road tires to show here at last week's Interbike show that were a direct result of the German company's wholly owned factory in China.

Posted in Industry News

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