Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Sale of Easton cycling is latest big change at BRG Sports

April 23, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Say goodbye to those public quarterly earnings reports and investor conference calls from Easton-Bell Sports. The termination of those reports is just one of the several changes resulting from the company's sell-off of its Easton-branded businesses.

Posted in Industry News

Canadian bike brand hires ex-Saratoga builders, plans New York factory

March 17, 2014

TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week, and plans to open a production facility in upstate New York.

Posted in Industry News

ASI reminds industry: It owns the Saratoga trademark

March 14, 2014
The Fuji Saratoga model.

PHILADELPHIA (BRAIN) — Advanced Sports International says it contacted the operator of Saratoga Frameworks last year to object to its use of the Saratoga trademark.

Posted in Industry News

Saratoga Frameworks factory shuts down

March 13, 2014

SARATOGA, N.Y. (BRAIN) — Saratoga Frameworks, a custom and contract frame maker that operated out of the former Serotta factory in upstate New York, has closed.

Posted in Industry News

Former Highroad team owner Stapleton buys Mad Fiber wheel assets

March 13, 2014

SEATTLE (BRAIN) — Bob Stapleton, the former owner and manager of the Highroad pro cycling team, has purchased the intellectual property of the Mad Fiber Wheel company in a bankruptcy auction for $31,000, according to court filings.

Posted in Industry News

Bike Summit, Women's Forum open despite DC's snow

March 3, 2014
Photo of the capital posted by League of American Bicyclists president Andy Clarke on Twitter

WASHINGTON, DC (BRAIN) — Despite a snowstorm that has caused the cancelation of hundreds of flights and a shut down of most government offices in the nation's capital, the League of American Bicyclists' annual National Bike Summit and National Women's Bicycling Forum opened as planned Monday morning.

Posted in Industry News

For bike retailers, Miami's not just humid. It's saturated

February 6, 2014
BRAIN Dealer Tour Report: Day 2
The sign is a landmark, but Mack's doesn't sell Schwinns.

SOUTH MIAMI, Fla (BRAIN) — From the sunny parking lot of Mack Cycle & Fitness, Mary Jane Mark points across Sunset Drive, the street where more than a half century ago her father built a store that is now a local landmark.

Posted in Retail News

Wheelbuilding automation pays off for J&B

February 4, 2014

MIAMI (BRAIN) — J&B Importers has built wheels by hand since the Miami-based distributor was founded in 1971. In the early days, current vice president Ben Joannou Jr. and a friend would spend Saturdays building up wheels.

Posted in Product/Tech

Blue is back, with plans to expand product line

January 28, 2014
A shipment of 2014-model Blue bikes has hit the U.S.

WILMINGTON, Del. (BRAIN) — Blue Competition Cycles is back in business and looking to expand its product line in the coming years, its CEO told BRAIN.

Posted in Industry News

Mad Fiber assets to be auctioned this month

January 14, 2014

SEATTLE (BRAIN) — You may have seen the ad on this very site: The remaining assets of the Mad Fiber wheel company are going on auction this month. The trustee of the bankrupt company has listed the assets — mostly intellectual property and some tooling — with Randy L. Fridkis Auctions.

Posted in Industry News

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